You are here

Marketing and Consumer Behavior

Bachelor of Arts

The BA in Marketing and Consumer Behavior provides an insight into human psychology with an emphasis on what motivates consumers to make purchasing decisions, and how this understanding can be used to develop marketing strategies.         

Program Objectives    

Upon graduating from the program, students should be able to:

  • Integrate Christian principles in critical thinking and decision making.
  • Demonstrate awareness and improvement of thinking and learning strategies.
  • Articulate a basic understanding of the principles of human psychological development.
  • Analyze the motivations of consumers that drive purchasing decisions.
  • Integrate consumer behavior analysis in developing marketing strategies.

Required Courses

Program Course List

39 credit hours in Marketing and Consumer Behavior courses at the 3000-level or above, selected from:

Source URL

View in online catalog.

Enroll Today!