Online Associate of Arts in Business

The Business major equips students with basic skills in essential business areas. The integration of a Christian worldview ensures that the education is morally and ethically grounded.

Major Objectives

Upon completion of this major, a student should be able to:
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    Explain how the four functions of management can be addressed through the Christian worldview.
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    Discuss market segmentation and targeting using the 7 P’s (product, price, place, promotion, packaging, positioning, and people) of marketing.
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    Illustrate data used by decision-makers in today’s business environments.
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    Develop the entrepreneurial decision-making process from research to business plan creation.

GENERAL EDUCATION 45 CREDITS

Required Social & Behavioral Science Courses:
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    This course provides an introduction to the principles of economic analysis with emphasis on microeconomic theory as it applies to the decision-making of households, businesses, and industries in the current economic environment. It addresses the concepts of scarcity of resources, opportunity cost, supply & demand, specialization and trade, and the role of government. (Pre-requisite: MAT1000 Introduction to Math Systems or equivalent course.)
     
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    This course introduces economic analysis at the aggregate level, including the impact of both domestic and international policies on key economic indicators and on overall macroeconomic performance. (Recommendation: Prior completion of a college-level economics course.)
     
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    Remaining General Education Requirements 39 credits

REQUIRED BUSINESS COURSES15 CREDITS

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    This course introduces learners to accepted management principles from both a historic and contemporary perspective with application to both not-for-profit and for-profit organizations.
     
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    This course is designed around the interacting marketing activities of analysis, planning, implementation, and control. The course focuses on competitive and customer analysis, marketing strategy development, and implementations for decision-making in both domestic and global organizations. The course incorporates current developments in marketing to acquaint students with the present-day challenges of marketing activities, including the social, legal, ethical, and technological environments of marketing. Finally, students apply these skills and understanding to a real marketing situation and make recommendations for future marketing strategy and tactics.
     
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    This course provides an overview of foundational financial theory and its application to management decision-making and firm valuation.
     
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    This course introduces the student to the double-entry system of bookkeeping and the basic accounting cycle. An examination of the fundamental concepts and procedures utilized by entities to communicate financial information according to generally accepted accounting principles. Individual effort is emphasized through a workbook and practice set.
    (Prerequisite: BUS2050)
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    This course centers on investigating business feasibility. Areas of study will include recognizing business opportunities, developing the business concept, and testing an opportunity for feasibility. Startup and takeover situations will be studied. Business plans will be created.
     

Total60 Credit Hours

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