Online Bachelor of Arts in Marketing And Consumer Behavior

The Bachelor of Arts with a major in Marketing and Consumer Behavior focuses on what motivates consumers to make purchasing decisions, and how this understanding can be used to develop competitive marketing strategies.

Major Objectives

Upon graduating from the major, students should be able to:
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    Analyze the motivations of consumers that drive purchasing decisions.
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    Interpret marketing data to determine accurate segmentation and target markets for use in industry.
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    Demonstrate critical thinking to display an understanding of the principles of consumer behavior to improve decision-making in a business environment.
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    Integrate Christian principles within consumer behavior analysis in developing and applying overall marketing strategies.

GENERAL EDUCATION45 CREDITS

Required Social and Behavioral Science Course:
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    This course introduces economic analysis at the aggregate level, including the impact of both domestic and international policies on key economic indicators and on overall macroeconomic performance. (Recommendation: Prior completion of a college-level economics course.)
     
Required Reasoning Skills Course:
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    This course will focus on math as it is used in the real world and begins with a review of the basic math functions. Students will then study the fundamentals of banking, pricing, payroll, interest, reading and analyzing financial statements, taxes, insurance, and investments, and learn to apply them to situations that occur in business and personal life.
     
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    Remaining General Education Courses39 Credits

GENERAL ELECTIVES30 CREDITS

MARKETING AND CONSUMER BEHAVIOR REQUIRED COURSES45 CREDITS

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    This course is designed around the interacting marketing activities of analysis, planning, implementation, and control. The course focuses on competitive and customer analysis, marketing strategy development, and implementations for decision-making in both domestic and global organizations. The course incorporates current developments in marketing to acquaint students with the present-day challenges of marketing activities, including the social, legal, ethical, and technological environments of marketing. Finally, students apply these skills and understanding to a real marketing situation and make recommendations for future marketing strategy and tactics.
     
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    This course is an overview of the marketing ecosystem used to create, manage, maintain, grow, or change organizational marketing campaigns, programs, and processes.
     
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    This course serves as an introduction to the processes of media utilization and incentives to inspire customers to purchase products or services.
    (Prerequisite: MKT3000)
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    This course focuses on exploring basic consumer behavior theories and analyzes how that behavior can be affected by different marketing strategies.
     
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    As a continuation of MKT3200, this course expands on consumer behavior theories and analysis of consumer behavior.
    (Prerequisite: MKT3200)
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    This course examines decision-making for the management of products and brands in relationship to the product life cycle.
    (Prerequisite: MKT3000)
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    This course provides a study of how data analysis and consumer perspective are used in contemporary marketing efforts.
    (Prerequisite: MKT3000)
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    This course is a continuation of MKT4000 with recognition of the most recent trends and occurrences in the realm of consumer behavior.
    (Prerequisite: MKT4000)
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    This course serves as the culmination and integration of the learning from all undergraduate marketing (MKT) courses.
     
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    This course examines the theoretical and practical problems of ethical behavior and decision-making in the workplace and develops a biblically based framework to address moral and ethical issues.
     
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    Business law is a study of the fundamental principles and practices of law, and how it impacts business situations. This course emphasizes the dynamic interaction between the individual, organization, and society. The concepts of Christian ethics and proper business conduct will be emphasized throughout the course.
     
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    This course will address the major themes related to operating a business in today's international marketplace. Topics will highlight how businesses interact with and are affected by political, economic, social, technological, environmental, and legal issues from a faith-based perspective.
     
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    This course is designed to both explain the major personality theories and stimulate critical thinking about them. The major features of each theory and a focus on the underlying assumptions will be presented. Throughout the course comparison will be made between the theories and principles of Scripture.
    (Prerequisite: any introductory psychology course.)
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    This course is an intensive look at social group influences on individual behavior. Behavioral expressions such as aggression, prejudice, attitude change, and affiliation are studied from the viewpoint of social science and Scripture.
    (Prerequisite: any introductory psychology course.)
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    This course provides an introduction to basic psychological research techniques and methodology. Methods of collecting, organizing, and analyzing psychological data for quantitative research will be explored. The course will also introduce statistical reasoning with a focus on fundamental concepts and statistical methods used in psychological research. (Recommendation: prior college level math course)
     

Total120 Credit Hours

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