Digital Marketing Concentration Online

The Marketing concentration is designed to provide greater study for marketing managers or those who want to enhance their career path with training in the world of marketing. Upon completion of this concentration, students should be able to lead and manage organizations’ strategic marketing development in the digital economy.

Concentration Objective

Upon completion of this concentration, students should be able to lead and manage organizations’ strategic marketing development in the digital economy.

CONCENTRATION COURSES12 CREDIT HOURS

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    This course is a study of Marketing Management with emphasis on analyzing marketing mix variables for problem solving in both domestic and international markets. Also, it explores and analyzes consumer behavior as well as captures customer value through improving product management, maximizing channels and establishing customer-driven marketing strategies. Evaluation of digital marketing strategies is included in the course. MKT 6100 Management in Social Media and Ecommerce (3 credits) 6 weeks This course will train graduate students to manage all aspects of digital marketing, content marketing, and customer relations to build ecommerce platforms in order to cultivate lead and sales from social media relationships.
     
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    This course provides an overview of digital marketing concepts and strategies, including e-commerce and social targeting.
    (Prerequisite: MKT5010. Note: Successful completion of the Accelerated Retention Institute's Social Media and Ecommerce Manager course, plus an additional graduate level project, can be substituted for MKT6200 Digital Marketing. Student cannot receive credit for both MKT6100 and MKT2080.)
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    This course is an in-depth study of the role of psychology in marketing with a focus on generational contrasts.
    (Prerequisite: MKT5010)
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    This course provides the opportunity to analyze market research in the development of products and brand strategies in the e-commerce environment.
    (Prerequisites: MKT6200, MKT6210)

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