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Marketing and Consumer Behavior Degree Opens Doors image

The Bachelor of Arts in Marketing and Consumer Behavior at Ohio Christian University provides students with insight into human behavior, emphasizing what motivates consumers to buy products and services. Students gain the knowledge needed for developing effective consumer segmentation, the starting point in all marketing strategies, programs, and campaigns. Graduates can articulate the psychology, analyze the motivations, and create effective marketing strategies based on an understanding of both consumer behavior and marketing.

The degree adds value by providing a mix of business, psychology, and marketing learning. Elsewhere programs only focus on one discipline, such as marketing, but our Marketing and Consumer Behavior program covers the spectrum of needed knowledge in today’s digital age.  Program professors have experience in analyzing consumer behavior and are passionate about the discipline. According to US Bureau of Labor Statistics, the job outlook for consumer behavior and customer insight specialists shows a 19% increase, and for marketing careers, it is expected to increase 9%.

The Marketing and Consumer Behavior degree teaches students to understand why consumers buy products and services and to enjoy the challenge of ethically persuading consumers to select preferred offerings. Students learn why and how to identify consumer needs, wants, and preferences and to use the best ways and channels to communicate desired choices to entice consumers to purchase products and services.

Consumer behavior requires astute analysis so businesses can succeed in selling into and expanding target markets. A degree in marketing and consumer behavior is a skill set useful for companies seeking to expand their reach in local and global markets. Knowing consumer behavior well provides businesses a competitive advantage. Graduates know how to discover and apply critical information, so employers compete more effectively.

According to Marketing Lead Affiliate Professor Stephanie Grimes, “Mobile communications and the internet have impacted consumers’ shopping behavior. Those who can look at all the factors and accurately predict a situation or response to various products or services will succeed in business as emerging technologies evolve.”

Companies like Amazon, Apple, and Walmart use data gathering tools to understand better consumers and competitors who use online platforms to reach global markets. Businesses benefit from knowing what influences consumer buying, including the consumers’ ages and generations, income and education levels, and perceptions and opinions about specific products and services. Each consumer’s preferences, standards, and cultural characteristics are unique. Marketers who understand these attributes are better able to entice consumers to purchase while building brand loyalty.

The digital age is impacting the world as much as did the industrial revolution. Multinational firms are processing massive amounts of information to find advantages over competitors. Consumer awareness of values, diversity of their preferences, and the immense quantity of consumers cause companies to tune their marketing strategies and operations to match consumer expectations. Marketers who understand consumer behavior are equipped to help their employers to adapt and succeed. Knowing the influence of demographics, such as location, generation, and education, on brand preferences is increasingly crucial for success.

Student Victoria Litteral attests, “The courses are useful and beneficial. Taking these courses hasn't seemed like work. I work as a marketing coordinator and apply what I learn in my job. My professor gives me positive feedback. When I’ve turned in a good paper, she shows me what I can to do to make it even better. Having expert feedback helps me to apply the knowledge I am acquiring. In my Marketing Concepts course, I developed a marketing plan. Then, I was able to develop a plan for my employer. The marketing department used it, and we are creating a plan for the coming year. It has been a wonderful opportunity to learn marketing.” 

For more information about the Marketing and Consumer Behavior program, please visit www.ohiochristian.edu, email agsenroll@ohiochristian.edu, or call us at 1 (877) 246-3675.

Articles of Interest

Summer Institute

Summer Institute to Offer New Online Courses and Certificates

Summer Institute

Published: May 5, 2020

Ohio Christian University’s Summer Institute provides the opportunity for professionals, K-12 teachers, professors, university students, and high school students to complete online graduate or undergraduate level courses at a reduced rate.  OCU is also introducing ten new stand-alone certificate programs as part of the Summer Institute for anyone interested in furthering his or her skills in an area. Most courses begin June 1, 2020. Graduate Level Courses for Teachers and Professors These courses are designed to help K-12 and undergraduate instructors work towards a graduate degree.
Ohio Christian University’s Summer Institute provides the opportunity for professionals, K-12 teachers, professors, university students, and high school students to complete online graduate or undergraduate level courses at a reduced rate.  OCU is also introducing ten new stand-alone certificate programs as part of the Summer Institute for anyone interested in furthering his or her skills in
Ohio Christian University’s Summer Institute provides the opportunity for professionals, K-12 teachers, professors, university students, and high school students to complete online graduate or
Distance Learning Supports Social Distancing  image

Distance Learning Supports Social Distancing

Distance Learning Supports Social Distancing  image

Published: March 17, 2020

Suddenly the term “social distancing” has invaded our vocabulary and people are much more aware of their surroundings. They are seeking ways to maintain some normalcy in their day-to-day lives while keeping a safe distance from others. The outbreak of COVID-19 has resulted in many universities shifting onsite classes to distance learning, including Ohio Christian University.  Thankfully, Ohio Christian is experienced in this area having offered online classes for over a decade to adults and teens. Students have the option to enroll in Trailblazer Academy (College Credit Plus), Online-
Suddenly the term “social distancing” has invaded our vocabulary and people are much more aware of their surroundings. They are seeking ways to maintain some normalcy in their day-to-day lives while keeping a safe distance from others. The outbreak of COVID-19 has resulted in many universities shifting onsite classes to distance learning, including Ohio Christian University.  Thankfully,
Suddenly the term “social distancing” has invaded our vocabulary and people are much more aware of their surroundings. They are seeking ways to maintain some normalcy in their day-to-day lives 
Best Online Colleges Award

Ohio Christian recently named top online college in Ohio

Best Online Colleges Award

Published: March 13, 2020

Value Colleges recently named Ohio Christian University as one of the top online colleges in Ohio, awarding Ohio Christian the #2 spot. According to the Value Colleges article, “The programs featured in Value Colleges’ Best Online Colleges in Ohio have found the best balance between affordability, accessibility, and quality.” Ohio Christian’s Online Program offers over 50 Certificate, Associate, Bachelor and Master level degree programs in the areas of Business, Marketing, Data Analytics, Information Technology, Emergency Management, Human Services, Criminal Justice, Ministry,
Value Colleges recently named Ohio Christian University as one of the top online colleges in Ohio, awarding Ohio Christian the #2 spot. According to the Value Colleges article, “The programs featured in Value Colleges’ Best Online Colleges in Ohio have found the best balance between affordability, accessibility, and quality.” Ohio Christian’s Online Program offers over 50 Certificate,
Value Colleges recently named Ohio Christian University as one of the top online colleges in Ohio, awarding Ohio Christian the #2 spot. According to the Value Colleges article, “The programs
Ohio Christian: A Leader in Online Education image

Ohio Christian: A Leader in Online Education

Ohio Christian: A Leader in Online Education image

Published: March 9, 2020

Ohio Christian University is one of the leading Central Ohio universities for earning an online degree. Columbus CEO magazine recently ranked Ohio Christian as #4 on their Leaderboard Report for Central Ohio Online Degree Programs. [1] The report shows that for fall 2019, Ohio Christian had 932 online undergraduate and graduate students from the Central Ohio region alone and 2171 total online students. The report also highlights Ohio Christian's excellent 14:1 student-to-faculty ratio and affordable price point. Explore online degree options or take the next step by submitting our 
Ohio Christian University is one of the leading Central Ohio universities for earning an online degree. Columbus CEO magazine recently ranked Ohio Christian as #4 on their Leaderboard Report for Central Ohio Online Degree Programs. [1] The report shows that for fall 2019, Ohio Christian had 932 online undergraduate and graduate students from the Central Ohio region alone and 2171 total
Ohio Christian University is one of the leading Central Ohio universities for earning an online degree. Columbus CEO magazine recently ranked Ohio Christian as #4 on their Leaderboard Report for
Two students sitting on a bench

Ohio Christian Works to Enhance Graduates’ Financial Security

Two students sitting on a bench

Published: December 5, 2019

Over recent years college debt has increased at a growing rate with the Federal Reserve currently reporting the average amount of college debt to be $32,731. Of those who owe education debt, 10.3% are reported to be behind on their payments. The level of debt and negative impact to credit for those who default is a major burden to student’s financial security after graduation and their piece of mind. Ohio Christian University, as a Christian institution, has a goal not only of education but also to instill principles of biblical stewardship into our students. Additionally, the
Over recent years college debt has increased at a growing rate with the Federal Reserve currently reporting the average amount of college debt to be $32,731. Of those who owe education debt, 10.3% are reported to be behind on their payments. The level of debt and negative impact to credit for those who default is a major burden to student’s financial security after graduation and their piece
Over recent years college debt has increased at a growing rate with the Federal Reserve currently reporting the average amount of college debt to be $32,731. Of those who owe education debt, 10.3%

Archived Articles of Interest

Survey Results: Online Offers Community image

Survey Results: Online Offers Community

Survey Results: Online Offers Community image

Published: February 27, 2019

Ohio Christian University’s Office of Institutional Effectiveness recently participated in a national assessment called “The Thriving Survey.”  Respondents to this online survey included 126 Traditional Undergraduate students and 275 students in the College of Adult and Graduate Studies. One of the most interesting findings was the high level of community in OCU’s adult and online classes.    83% of adult and online students agree there is a “strong sense of community among students in this program.”   What is it about OCU’s adult and online programs that create this sense of
Ohio Christian University’s Office of Institutional Effectiveness recently participated in a national assessment called “The Thriving Survey.”  Respondents to this online survey included 126 Traditional Undergraduate students and 275 students in the College of Adult and Graduate Studies. One of the most interesting findings was the high level of community in OCU’s adult and online classes
Ohio Christian University’s Office of Institutional Effectiveness recently participated in a national assessment called “The Thriving Survey.”  Respondents to this online survey included 126 
Information Technology & Data Analytics Degrees Open Doors to World-Changing Jobs image

Information Technology & Data Analytics Degrees Open Doors to World-Changing Jobs

Information Technology & Data Analytics Degrees Open Doors to World-Changing Jobs image

Published: February 5, 2019

Ohio Christian University’s Information Technology and Data Analytics degrees train students for high-tech careers in today’s ever-changing environment. By offering both a Bachelor of Science in Information Technology and a Bachelor of Science in Data Analytics, OCU prepares students to meet all the challenges in these continually growing and evolving fields. The Information Technology major teaches students to integrate information technology with business management and equips them to plan, implement, and support information systems. With a Data Analytics degree, students learn to
Ohio Christian University’s Information Technology and Data Analytics degrees train students for high-tech careers in today’s ever-changing environment. By offering both a Bachelor of Science in Information Technology and a Bachelor of Science in Data Analytics, OCU prepares students to meet all the challenges in these continually growing and evolving fields. The Information Technology major
Ohio Christian University’s Information Technology and Data Analytics degrees train students for high-tech careers in today’s ever-changing environment. By offering both a Bachelor of Science in
New Sports, Recreation and Fitness Ministry Concentration image

New Sports, Recreation and Fitness Ministry Concentration

New Sports, Recreation and Fitness Ministry Concentration image

Published: December 13, 2018

For Ohio Christian University (OCU) Director of Ministry Programs Dr. Wayne Pessia, sports, recreation, and fitness (SR
For Ohio Christian University (OCU) Director of Ministry Programs Dr. Wayne Pessia, sports, recreation, and fitness (SR
For Ohio Christian University (OCU) Director of Ministry Programs Dr. Wayne Pessia, sports, recreation, and fitness (SR
Master of Arts in Leadership Adds Value image

Master of Arts in Leadership Adds Value

Master of Arts in Leadership Adds Value image

Published: December 6, 2018

The Master of Arts in Leadership (MAL) graduate degree at Ohio Christian University prepares professionals to lead organizations effectively. The program emphasizes acquiring proficiency and skill in critical and strategic thinking, ethics, and the application of leadership philosophy all while integrating Christian principles in management planning and leadership execution. Students apply leadership in teams and learn processes to benefit for-profit and not-for-profit organizations, and discover how to evaluate enterprises, understand group dynamics, and improve performance. Jobs in
The Master of Arts in Leadership (MAL) graduate degree at Ohio Christian University prepares professionals to lead organizations effectively. The program emphasizes acquiring proficiency and skill in critical and strategic thinking, ethics, and the application of leadership philosophy all while integrating Christian principles in management planning and leadership execution. Students apply
The Master of Arts in Leadership (MAL) graduate degree at Ohio Christian University prepares professionals to lead organizations effectively. The program emphasizes acquiring proficiency and skill
Ohio Christian University Ranks #3 in Central Ohio Online Degree Programs image

Ohio Christian University Ranks #3 in Central Ohio Online Degree Programs

Ohio Christian University Ranks #3 in Central Ohio Online Degree Programs image

Published: December 11, 2018

Columbus CEO Magazine’s Leaderboard for Central Ohio Online Degree Programs ranks Ohio Christian University (OCU) among the top institutions providing online higher education. OCU’s #3 rank is based on the University’s 10:1 student-to-faculty ratio, competitive annual tuition, and long-standing accreditation since 1976. Fifty-nine full-time and 400 part-time faculty members provide the online degree programs through the University’s Adult and Graduate Online Studies using an advanced online delivery platform on flexible schedules well-suited for working adults. The ranking is
Columbus CEO Magazine’s Leaderboard for Central Ohio Online Degree Programs ranks Ohio Christian University (OCU) among the top institutions providing online higher education. OCU’s #3 rank is based on the University’s 10:1 student-to-faculty ratio, competitive annual tuition, and long-standing accreditation since 1976. Fifty-nine full-time and 400 part-time faculty members provide the
Columbus CEO Magazine’s Leaderboard for Central Ohio Online Degree Programs ranks Ohio Christian University (OCU) among the top institutions providing online higher education. OCU’s #3 rank is