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ARI Partners with OCU!

Ohio Christian University (OCU) is partnering with education and technology leader Accelerated Retention Institute (ARI) to provide a first-to-market digital marketing and e-commerce micro-credentialing course designed to address training for the overwhelming demand for digital marketing jobs in the US and abroad.  For more on ARI's educational products, click ARI. 

ARI’s digital marketing and w-commerce micro-certification course is designed to be a complete immersive program offering 20 days of intense study.  The firm deploys advanced learning, video-based technology giving students flexibility in how they receive the education.  Students use three delivery methods:  1) Live instruction at OCU’s Business Innovation Center (OCUBIC) or one of its affiliate sites,  2) Live-streamed instruction to their office or home, and 3) On-demand training with courses taken as the student’s time permits.

Upon course completion, students may apply to receive four college credits with OCU that can be applied toward an OCU B. A. degree and receive an ARI certificate of completion.  Anyone may participate in the program without being an OCU student. “Upon discovering the ARI micro-credential, we knew this program would advance our workforce development priority while simultaneously placing valuable, skilled digital marketing professionals where they are needed most,” says Craig Brown, Director & Vice President of Entrepreneurial Development.

ARI has developed a proprietary, forward-thinking pedagogy that offers students a mix of a micro-learning lecture format combined with experiential learning, a process through which students develop skills and values from direct experiences.  All course content is focused on practical, applicable, and current methods designed to equip students with knowledge that can be immediately used in the workforce as an employee, independent contractor, or through owning their own digital marketing agency as an entrepreneur. Each ARI instructor is a current practicing professional in the specific area of study that they teach and owns or operates a business within that specific core competency.

Jack Holloway, President of ARI, explains that “The success of our students is measured in their ability to get digital marketing results for their employers or clients. Having instructors who work daily in the industry guarantees our students the most current up-to-date methods that create results.” Courses include the following: Social Media Presence, Internet Marketing Tools, Mobile Videos and Photography, YouTube Marketing, Facebook 101 – 301, Instagram Marketing, SEO, Google Adwords 101 and 201, Social Media Marketing Strategies, and more.

Demand for digital marketing jobs has nearly doubled in the last five years, according to Burning Glass Technologies, August 24, 2017 (https://www.burning-glass.com/blog/demand-digital-marketing-skills-doubles/). The article states that digital marketing skills carry a nearly $7,000 salary premium over other marketing roles and that digital marketing jobs take 16% longer to fill.

Five years ago, OCU realized that southern Ohio was severely underserved with respect to entrepreneurial resources, so that it could serve the growing demand in areas like digital marketing. As a solution, OCU created the Ohio Christian University Business Innovation Center.  OCUBIC fosters and supports an ecosystem of entrepreneurship, venture acceleration, job creation, and workforce development by providing access to flexible space, training, mentoring, resources, and other business services in the achievement of increased regional economic prosperity.

Dr. Jon Kulaga, President of Ohio Christian University, explains that “Digital marketing changes so fast that by the time the ink is dry in a textbook the information is out of date.  ARI is the first dynamic, digital marketing curriculum I have ever seen that is taught by real practitioners using real-time information. Hosting the first-ever micro-credentialing program at OCUBIC is directly in line with our mission to supply workforce development to Ohio businesses.”

The first social media and e-commerce micro-credentialing course begins July 16, 2018.  OCUBIC has dedicated 80 seats for students on campus. Distance learning capacity is 300 students. “Interest in the program has been overwhelming.  Our goal is to deliver a high-quality program that yields immediate results for students,” says Holloway. The next course is scheduled for late fall 2018. 

Articles of Interest

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Tree of Life Assists Displaced Students

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Published: March 19, 2020

As the COVID-19 outbreak continues to surge, Ohio Christian University has transitioned to all online courses through the end of the semester. In the midst of these trying times, many businesses have found ways to support those impacted by the repercussions of the measures taken to slow down the spread of the virus.  During this disruptive time for the university, Tree of Life worked hard to contribute in a way that ensures that students have access to the materials they need to succeed in their courses. This is especially important with the transition to online learning. The company
As the COVID-19 outbreak continues to surge, Ohio Christian University has transitioned to all online courses through the end of the semester. In the midst of these trying times, many businesses have found ways to support those impacted by the repercussions of the measures taken to slow down the spread of the virus.  During this disruptive time for the university, Tree of Life worked hard to
As the COVID-19 outbreak continues to surge, Ohio Christian University has transitioned to all online courses through the end of the semester. In the midst of these trying times, many businesses
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Ohio Christian Ranked Among Best Online Logistics Management Programs

Ohio Christian Ranked Among Best Online Logistics Management Programs image

Published: October 16, 2019

Ohio Christian University was recently ranked as offering one of the best online baccalaureate programs in Logistics Management. The university was ranked 8th out of 15 by the Online Schools Report (OSR), which serves as a resource for students pursuing online programs. According to OSR, their rankings are based on six data points: three schoolwide and three program-specific. For schoolwide, OSR uses student satisfaction, admission rates, and the number of programs the school offers online. For program-specific, OSR checks the median debt of graduates from that program, how many
Ohio Christian University was recently ranked as offering one of the best online baccalaureate programs in Logistics Management. The university was ranked 8th out of 15 by the Online Schools Report (OSR), which serves as a resource for students pursuing online programs. According to OSR, their rankings are based on six data points: three schoolwide and three program-specific. For schoolwide
Ohio Christian University was recently ranked as offering one of the best online baccalaureate programs in Logistics Management. The university was ranked 8th out of 15 by the Online Schools Report
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Published: August 12, 2019

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Published: April 26, 2019

by Dr. Lynn Lease, Director of OCUOnline Plus Long gone are the days of being limited to simply deciding which college to attend. Today’s incoming college freshmen have the choice of an on-campus program, an online program, or a combination of the two. But which option best fits you? In order to choose what fits you best, there are important considerations for each option. Location and Setting When you consider going away to college, it is important to not only consider the qualities of the school but also the location and the setting. How far away from home is optimal? Do you want
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Published: April 11, 2019

On Saturday, April 6th, Ohio Christian University held its fourth commencement ceremony in Jonesboro, Georgia at the Clayton County Performing Arts Center. This is the first year at this location. OCU President, Dr. Jon Kulaga welcomed the record crowd of nearly 1,300 students, family and honored guests declaring, “We are living in a time where Christians have never been more needed-to be out there in society being salt and light.” He further challenged them stating that “your community needs you, your city needs you and your country needs you”.    Terence Chatmon was the commencement
On Saturday, April 6th, Ohio Christian University held its fourth commencement ceremony in Jonesboro, Georgia at the Clayton County Performing Arts Center. This is the first year at this location. OCU President, Dr. Jon Kulaga welcomed the record crowd of nearly 1,300 students, family and honored guests declaring, “We are living in a time where Christians have never been more needed-to be
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Archived Articles of Interest

Professor Krista Stonerock, General Studies Department Chairperson

Writing Center Success Highlighted at Conference for Writing Program Administrators

Professor Krista Stonerock, General Studies Department Chairperson

Published: October 8, 2018

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English Professor Krista Stonerock, Writing Center Director at Ohio Christian University (OCU), recently presented “Connecting the University Writing Center to the First-Year Experience” at the Conference for Writing Program Administrators in Sacramento, California. Dr. Stonerock described how the OCU Writing Center serves as a critical resource for at-risk students during their first year
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Summer Adventures into Central Ohio History

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Published: September 14, 2018

By Amber Ginter, ‘19 Every summer, Ohio Christian University offers monthly on-campus and online courses ranging from Math Systems to Music Fundamentals, Psychology, and Ohio History. The courses carry college credit and exciting field adventures. In teaching central Ohio history, Professor Michael Burchett provides hands-on activities. Most students are teacher education majors, interested in local history for creating more effective and interactive lessons. Trips to Logan's Elm, Adena Mansion and Gardens, The Ohio History Connection, and Tecumseh bring the subject to life, and the
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Published: September 14, 2018

By Amber Ginter ‘19 English Professor Scott Barr, after over four decades of teaching, is no stranger to being productive during Central Ohio's long, hot summers. Investing in summer projects this year, Barr found his activities refreshing and fruitful. In May, Barr became lead writer for Ohio Christian University’s (OCU) accreditation report for the Higher Learning Commission. In preparing for the Commission’s 2019 visit, he is examining all aspects of OCU’s effectiveness. Barr met with the audit preparation team to discuss five main areas within 21 sub-components. These included
By Amber Ginter ‘19 English Professor Scott Barr, after over four decades of teaching, is no stranger to being productive during Central Ohio's long, hot summers. Investing in summer projects this year, Barr found his activities refreshing and fruitful. In May, Barr became lead writer for Ohio Christian University’s (OCU) accreditation report for the Higher Learning Commission. In preparing
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Secretary of State Husted Shares Plan to Innovate and Invest

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Published: September 10, 2018

Secretary of State Jon A. Husted met with Ohio Christian University (OCU), Circleville, and Pickaway County officials at the Robert W. Plaster Free Enterprise Center to discuss Attorney General Mike DeWine’s and his “Ohio Prosperity Plan” that they will implement if elected Ohio Governor and Lt. Governor. The Plan provides for training to give Ohioans 21st-century technology job skills through funding completion of 10,000 training certificates for skills such as basic computer software coding and data analytics. Short courses will cost around $600 each, offered by the likes of the
Secretary of State Jon A. Husted met with Ohio Christian University (OCU), Circleville, and Pickaway County officials at the Robert W. Plaster Free Enterprise Center to discuss Attorney General Mike DeWine’s and his “Ohio Prosperity Plan” that they will implement if elected Ohio Governor and Lt. Governor. The Plan provides for training to give Ohioans 21st-century technology job skills
Secretary of State Jon A. Husted met with Ohio Christian University (OCU), Circleville, and Pickaway County officials at the Robert W. Plaster Free Enterprise Center to discuss Attorney General
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Ohio Christian University Ranks #3 of Online Emergency Management Programs!

OCU Emergency Management Program Ranks #3

Published: August 6, 2018

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Best Schools has ranked Ohio Christian University’s Emergency and Disaster Management Program #3 among the top 15 programs based on its quality and courses provided, as well as the school’s other awards, rankings, and reputation. OCU's Emergency and Disaster Management program trains students to lead during disasters. Graduates contribute during every stage of disaster management and
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