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ARI Partners with OCU!

Ohio Christian University (OCU) is partnering with education and technology leader Accelerated Retention Institute (ARI) to provide a first-to-market digital marketing and e-commerce micro-credentialing course designed to address training for the overwhelming demand for digital marketing jobs in the US and abroad.  For more on ARI's educational products, click ARI

ARI’s digital marketing and w-commerce micro-certification course is designed to be a complete immersive program offering 20 days of intense study.  The firm deploys advanced learning, video-based technology giving students flexibility in how they receive the education.  Students use three delivery methods:  1) Live instruction at OCU’s Business Innovation Center (OCUBIC) or one of its affiliate sites,  2) Live-streamed instruction to their office or home, and 3) On-demand training with courses taken as the student’s time permits.

Upon course completion, students may apply to receive four college credits with OCU that can be applied toward an OCU B. A. degree and receive an ARI certificate of completion.  Anyone may participate in the program without being an OCU student. “Upon discovering the ARI micro-credential, we knew this program would advance our workforce development priority while simultaneously placing valuable, skilled digital marketing professionals where they are needed most,” says Craig Brown, Director & Vice President of Entrepreneurial Development.

ARI has developed a proprietary, forward-thinking pedagogy that offers students a mix of a micro-learning lecture format combined with experiential learning, a process through which students develop skills and values from direct experiences.  All course content is focused on practical, applicable, and current methods designed to equip students with knowledge that can be immediately used in the workforce as an employee, independent contractor, or through owning their own digital marketing agency as an entrepreneur. Each ARI instructor is a current practicing professional in the specific area of study that they teach and owns or operates a business within that specific core competency.

Jack Holloway, President of ARI, explains that “The success of our students is measured in their ability to get digital marketing results for their employers or clients. Having instructors who work daily in the industry guarantees our students the most current up-to-date methods that create results.” Courses include the following: Social Media Presence, Internet Marketing Tools, Mobile Videos and Photography, YouTube Marketing, Facebook 101 – 301, Instagram Marketing, SEO, Google Adwords 101 and 201, Social Media Marketing Strategies, and more.

Demand for digital marketing jobs has nearly doubled in the last five years, according to Burning Glass Technologies, August 24, 2017 (https://www.burning-glass.com/blog/demand-digital-marketing-skills-doubles/). The article states that digital marketing skills carry a nearly $7,000 salary premium over other marketing roles and that digital marketing jobs take 16% longer to fill.

Five years ago, OCU realized that southern Ohio was severely underserved with respect to entrepreneurial resources, so that it could serve the growing demand in areas like digital marketing. As a solution, OCU created the Ohio Christian University Business Innovation Center.  OCUBIC fosters and supports an ecosystem of entrepreneurship, venture acceleration, job creation, and workforce development by providing access to flexible space, training, mentoring, resources, and other business services in the achievement of increased regional economic prosperity.

Dr. Jon Kulaga, President of Ohio Christian University, explains that “Digital marketing changes so fast that by the time the ink is dry in a textbook the information is out of date.  ARI is the first dynamic, digital marketing curriculum I have ever seen that is taught by real practitioners using real-time information. Hosting the first-ever micro-credentialing program at OCUBIC is directly in line with our mission to supply workforce development to Ohio businesses.”

The first social media and e-commerce micro-credentialing course begins July 16, 2018.  OCUBIC has dedicated 80 seats for students on campus. Distance learning capacity is 300 students. “Interest in the program has been overwhelming.  Our goal is to deliver a high-quality program that yields immediate results for students,” says Holloway. The next course is scheduled for late fall 2018. 

Articles of Interest

2019 Georgia Commencement image

2019 Georgia Commencement

2019 Georgia Commencement image

Published: April 11, 2019

On Saturday, April 6th, Ohio Christian University held its fourth commencement ceremony in Jonesboro, Georgia at the Clayton County Performing Arts Center. This is the first year at this location. OCU President, Dr. Jon Kulaga welcomed the record crowd of nearly 1,300 students, family and honored guests declaring, “We are living in a time where Christians have never been more needed-to be out there in society being salt and light.” He further challenged them stating that “your community needs you, your city needs you and your country needs you”.    Terence Chatmon was the commencement
On Saturday, April 6th, Ohio Christian University held its fourth commencement ceremony in Jonesboro, Georgia at the Clayton County Performing Arts Center. This is the first year at this location. OCU President, Dr. Jon Kulaga welcomed the record crowd of nearly 1,300 students, family and honored guests declaring, “We are living in a time where Christians have never been more needed-to be
On Saturday, April 6th, Ohio Christian University held its fourth commencement ceremony in Jonesboro, Georgia at the Clayton County Performing Arts Center. This is the first year at this location
Faith and Work Seminar a First on Campus image

Faith and Work Seminar a First on Campus

Faith and Work Seminar a First on Campus image

Published: April 10, 2019

On Saturday March 23rd, Ohio Christian University hosted the Faith
On Saturday March 23rd, Ohio Christian University hosted the Faith
On Saturday March 23rd, Ohio Christian University hosted the Faith

Archived Articles of Interest

Academic Presentation: Acceptance and Commitment Therapy for Chronic Headache Pain image

Academic Presentation: Acceptance and Commitment Therapy for Chronic Headache Pain

Academic Presentation: Acceptance and Commitment Therapy for Chronic Headache Pain image

Published: March 1, 2013

On February 20, OCU Assistant Professor of Psychology Matthew Decker provided an academic presentation on “Acceptance and Commitment Therapy (ACT) for Chronic Headache Pain.” The presentation was attended by OCU faculty, students and members of the community. The ACT treatment involves being in the moment and making sure your actions match your values.“For me, ACT and other ‘third wave’ treatments are improvements on the older treatments, but many of them are still being validated for various problems and disorders,” Decker said.Professor Decker led a study in which participants who
On February 20, OCU Assistant Professor of Psychology Matthew Decker provided an academic presentation on “Acceptance and Commitment Therapy (ACT) for Chronic Headache Pain.” The presentation was attended by OCU faculty, students and members of the community. The ACT treatment involves being in the moment and making sure your actions match your values.“For me, ACT and other ‘third wave’
On February 20, OCU Assistant Professor of Psychology Matthew Decker provided an academic presentation on “Acceptance and Commitment Therapy (ACT) for Chronic Headache Pain.” The presentation was
OCU Faculty Provide Monthly Academic Presentations image

OCU Faculty Provide Monthly Academic Presentations

OCU Faculty Provide Monthly Academic Presentations image

Published: December 3, 2012

Ohio Christian University faculty have begun monthly presentations to enhance the academic quality and engagement of faculty, students, and community members. These events are also being made available live through video conferencing so that faculty and students in online programs are able to participate.On December 5th, Prof. Thad Hicks will present on the topic of Managing Compassion Fatigue. Prof. Hicks serves as Assistant Professor of Disaster Management and is working on a Ph.D. in Intercultural Studies. Compassion Fatigue, or secondary traumatic stress disorder, is a condition
Ohio Christian University faculty have begun monthly presentations to enhance the academic quality and engagement of faculty, students, and community members. These events are also being made available live through video conferencing so that faculty and students in online programs are able to participate.On December 5th, Prof. Thad Hicks will present on the topic of Managing Compassion
Ohio Christian University faculty have begun monthly presentations to enhance the academic quality and engagement of faculty, students, and community members. These events are also being made
Ohio Christian University to Celebrate a Record Number of Graduates on May 5, 2012 image

Ohio Christian University to Celebrate a Record Number of Graduates on May 5, 2012

Ohio Christian University to Celebrate a Record Number of Graduates on May 5, 2012 image

Published: April 30, 2012

President Mark A. Smith will preside over the largest graduation ceremony in the history of Ohio Christian University this coming Saturday, May 5, 2012, with 386 graduates.This year's graduation includes the conference of 141 associate's degrees and 235 bachelor's degrees. OCU also celebrates its first conference of master's degrees with 10 students earning the Master of Arts in Ministry.Graduation practice (required for all graduating students) begins a 1 p.m. on Friday, May 4. The graduation ceremony begins at 10 a.m. on Saturday, May 5 in the OCU Maxwell Center. 
President Mark A. Smith will preside over the largest graduation ceremony in the history of Ohio Christian University this coming Saturday, May 5, 2012, with 386 graduates.This year's graduation includes the conference of 141 associate's degrees and 235 bachelor's degrees. OCU also celebrates its first conference of master's degrees with 10 students earning the Master of Arts in Ministry.
President Mark A. Smith will preside over the largest graduation ceremony in the history of Ohio Christian University this coming Saturday, May 5, 2012, with 386 graduates.This year's graduation
Dr. Jim Smith

OCU Professor is Published

Dr. Jim Smith

Published: November 30, 2010

Ohio Christian University Professor of Substance Abuse Counseling Dr. Jim Smith contributed two chapters for the recently published collaborative work Nelson's Church Leader's Manual for Congregational Care, available from Thomas Nelson Publishers. The two chapters are on lay ministry care for those with substance abuse issues and mental disorders.  Smith is well qualified to write on these topics as he holds three graduate degrees and is a licensed counselor as well as an ordained minister.  Smith states, "The connection to be part of this collaboration was brought about by God." OCU
Ohio Christian University Professor of Substance Abuse Counseling Dr. Jim Smith contributed two chapters for the recently published collaborative work Nelson's Church Leader's Manual for Congregational Care, available from Thomas Nelson Publishers. The two chapters are on lay ministry care for those with substance abuse issues and mental disorders.  Smith is well qualified to write on these
Ohio Christian University Professor of Substance Abuse Counseling Dr. Jim Smith contributed two chapters for the recently published collaborative work Nelson's Church Leader's Manual for