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ARI Partners with OCU!

Ohio Christian University (OCU) is partnering with education and technology leader Accelerated Retention Institute (ARI) to provide a first-to-market digital marketing and e-commerce micro-credentialing course designed to address training for the overwhelming demand for digital marketing jobs in the US and abroad.  For more on ARI's educational products, click ARI

ARI’s digital marketing and w-commerce micro-certification course is designed to be a complete immersive program offering 20 days of intense study.  The firm deploys advanced learning, video-based technology giving students flexibility in how they receive the education.  Students use three delivery methods:  1) Live instruction at OCU’s Business Innovation Center (OCUBIC) or one of its affiliate sites,  2) Live-streamed instruction to their office or home, and 3) On-demand training with courses taken as the student’s time permits.

Upon course completion, students may apply to receive four college credits with OCU that can be applied toward an OCU B. A. degree and receive an ARI certificate of completion.  Anyone may participate in the program without being an OCU student. “Upon discovering the ARI micro-credential, we knew this program would advance our workforce development priority while simultaneously placing valuable, skilled digital marketing professionals where they are needed most,” says Craig Brown, Director & Vice President of Entrepreneurial Development.

ARI has developed a proprietary, forward-thinking pedagogy that offers students a mix of a micro-learning lecture format combined with experiential learning, a process through which students develop skills and values from direct experiences.  All course content is focused on practical, applicable, and current methods designed to equip students with knowledge that can be immediately used in the workforce as an employee, independent contractor, or through owning their own digital marketing agency as an entrepreneur. Each ARI instructor is a current practicing professional in the specific area of study that they teach and owns or operates a business within that specific core competency.

Jack Holloway, President of ARI, explains that “The success of our students is measured in their ability to get digital marketing results for their employers or clients. Having instructors who work daily in the industry guarantees our students the most current up-to-date methods that create results.” Courses include the following: Social Media Presence, Internet Marketing Tools, Mobile Videos and Photography, YouTube Marketing, Facebook 101 – 301, Instagram Marketing, SEO, Google Adwords 101 and 201, Social Media Marketing Strategies, and more.

Demand for digital marketing jobs has nearly doubled in the last five years, according to Burning Glass Technologies, August 24, 2017 (https://www.burning-glass.com/blog/demand-digital-marketing-skills-doubles/). The article states that digital marketing skills carry a nearly $7,000 salary premium over other marketing roles and that digital marketing jobs take 16% longer to fill.

Five years ago, OCU realized that southern Ohio was severely underserved with respect to entrepreneurial resources, so that it could serve the growing demand in areas like digital marketing. As a solution, OCU created the Ohio Christian University Business Innovation Center.  OCUBIC fosters and supports an ecosystem of entrepreneurship, venture acceleration, job creation, and workforce development by providing access to flexible space, training, mentoring, resources, and other business services in the achievement of increased regional economic prosperity.

Dr. Jon Kulaga, President of Ohio Christian University, explains that “Digital marketing changes so fast that by the time the ink is dry in a textbook the information is out of date.  ARI is the first dynamic, digital marketing curriculum I have ever seen that is taught by real practitioners using real-time information. Hosting the first-ever micro-credentialing program at OCUBIC is directly in line with our mission to supply workforce development to Ohio businesses.”

The first social media and e-commerce micro-credentialing course begins July 16, 2018.  OCUBIC has dedicated 80 seats for students on campus. Distance learning capacity is 300 students. “Interest in the program has been overwhelming.  Our goal is to deliver a high-quality program that yields immediate results for students,” says Holloway. The next course is scheduled for late fall 2018. 

Articles of Interest

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2019 Georgia Commencement

2019 Georgia Commencement image

Published: April 11, 2019

On Saturday, April 6th, Ohio Christian University held its fourth commencement ceremony in Jonesboro, Georgia at the Clayton County Performing Arts Center. This is the first year at this location. OCU President, Dr. Jon Kulaga welcomed the record crowd of nearly 1,300 students, family and honored guests declaring, “We are living in a time where Christians have never been more needed-to be out there in society being salt and light.” He further challenged them stating that “your community needs you, your city needs you and your country needs you”.    Terence Chatmon was the commencement
On Saturday, April 6th, Ohio Christian University held its fourth commencement ceremony in Jonesboro, Georgia at the Clayton County Performing Arts Center. This is the first year at this location. OCU President, Dr. Jon Kulaga welcomed the record crowd of nearly 1,300 students, family and honored guests declaring, “We are living in a time where Christians have never been more needed-to be
On Saturday, April 6th, Ohio Christian University held its fourth commencement ceremony in Jonesboro, Georgia at the Clayton County Performing Arts Center. This is the first year at this location
Faith and Work Seminar a First on Campus image

Faith and Work Seminar a First on Campus

Faith and Work Seminar a First on Campus image

Published: April 10, 2019

On Saturday March 23rd, Ohio Christian University hosted the Faith
On Saturday March 23rd, Ohio Christian University hosted the Faith
On Saturday March 23rd, Ohio Christian University hosted the Faith

Archived Articles of Interest

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Secretary of State Husted Shares Plan to Innovate and Invest

Secretary of State Husted Shares Plan to Innovate and Invest image

Published: September 10, 2018

Secretary of State Jon A. Husted met with Ohio Christian University (OCU), Circleville, and Pickaway County officials at the Robert W. Plaster Free Enterprise Center to discuss Attorney General Mike DeWine’s and his “Ohio Prosperity Plan” that they will implement if elected Ohio Governor and Lt. Governor. The Plan provides for training to give Ohioans 21st-century technology job skills through funding completion of 10,000 training certificates for skills such as basic computer software coding and data analytics. Short courses will cost around $600 each, offered by the likes of the
Secretary of State Jon A. Husted met with Ohio Christian University (OCU), Circleville, and Pickaway County officials at the Robert W. Plaster Free Enterprise Center to discuss Attorney General Mike DeWine’s and his “Ohio Prosperity Plan” that they will implement if elected Ohio Governor and Lt. Governor. The Plan provides for training to give Ohioans 21st-century technology job skills
Secretary of State Jon A. Husted met with Ohio Christian University (OCU), Circleville, and Pickaway County officials at the Robert W. Plaster Free Enterprise Center to discuss Attorney General
OCU Emergency Management Program Ranks #3

Ohio Christian University Ranks #3 of Online Emergency Management Programs!

OCU Emergency Management Program Ranks #3

Published: August 6, 2018

Best Schools has ranked Ohio Christian University’s Emergency and Disaster Management Program #3 among the top 15 programs based on its quality and courses provided, as well as the school’s other awards, rankings, and reputation. OCU's Emergency and Disaster Management program trains students to lead during disasters. Graduates contribute during every stage of disaster management and recovery, including providing immediate relief and rebuilding and redeveloping communities. Student Lesli Holt, Operations Manager for Warren County Ohio's Office of Emergency Management, comments that “
Best Schools has ranked Ohio Christian University’s Emergency and Disaster Management Program #3 among the top 15 programs based on its quality and courses provided, as well as the school’s other awards, rankings, and reputation. OCU's Emergency and Disaster Management program trains students to lead during disasters. Graduates contribute during every stage of disaster management and
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Dean Joe Wuest

Dean Joe Wuest Recognized with 2018 Ruth Bamford Award

Dean Joe Wuest

Published: July 30, 2018

The Association for Christians in Student Development (ACSD) honored Ohio Christian University’s Assistant Vice President and Dean of Students, Joe Wuest, M.A., with the 2018 Ruth Bamford Award.  Dr. Edee Schulze, ACSD’s president, explains the award’s significance: “The Ruth Bamford award is presented annually to individuals who have served in the field of student development less than 15 years, who have provided outstanding leadership and service to ACSD and their home institution, as well as contributed significantly to the field of student affairs.  Especially important is
The Association for Christians in Student Development (ACSD) honored Ohio Christian University’s Assistant Vice President and Dean of Students, Joe Wuest, M.A., with the 2018 Ruth Bamford Award.  Dr. Edee Schulze, ACSD’s president, explains the award’s significance: “The Ruth Bamford award is presented annually to individuals who have served in the field of student development less than 15
The Association for Christians in Student Development (ACSD) honored Ohio Christian University’s Assistant Vice President and Dean of Students, Joe Wuest, M.A., with the 2018 Ruth Bamford Award. 
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#14 Best Organizational Leadership Program Nationwide

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Published: July 30, 2018

Ohio Christian University has been ranked as offering among the best Organizational Leadership programs in the country. This ranking from College Choice, a leading authority in college and university rankings and resources, puts Ohio Christian University in 14th place for Best Organizational Leadership Degrees. The complete ranking list is available here. According to College Choice, the rankings are based on institutional reputation, graduation rates, selectivity, and faculty resources.  Data for ranking comes from the National Center for Education Statistics’ IPEDS database, U.S.
Ohio Christian University has been ranked as offering among the best Organizational Leadership programs in the country. This ranking from College Choice, a leading authority in college and university rankings and resources, puts Ohio Christian University in 14th place for Best Organizational Leadership Degrees. The complete ranking list is available here. According to College Choice, the
Ohio Christian University has been ranked as offering among the best Organizational Leadership programs in the country. This ranking from College Choice, a leading authority in college and
Prof. Angela Flowers dances with Isabella Misita, her student at Pioneer Center in Chillocothe

New K-12 Needs Intervention Specialist Degree Program Open for Enrollment

Prof. Angela Flowers dances with Isabella Misita, her student at Pioneer Center in Chillocothe

Published: July 17, 2018

The Ohio Department of Education recently recognized that OCU’s Mild/Moderate Needs Intervention Specialist (K-12) bachelor’s program meets the Chancellor’s requirements and State Board of Education standards for bachelor degree programs that prepare graduates for Mild/Moderate Needs Intervention Specialist (K-12) licensure.  Enrollment into the new program is now open.    Dr. Valerie Jones, Teacher Education Department chair explains, “We train teachers who have a Christ-like calling to educate all children, including those with special needs.  With the opioid and poverty crises
The Ohio Department of Education recently recognized that OCU’s Mild/Moderate Needs Intervention Specialist (K-12) bachelor’s program meets the Chancellor’s requirements and State Board of Education standards for bachelor degree programs that prepare graduates for Mild/Moderate Needs Intervention Specialist (K-12) licensure.  Enrollment into the new program is now open.    Dr. Valerie Jones
The Ohio Department of Education recently recognized that OCU’s Mild/Moderate Needs Intervention Specialist (K-12) bachelor’s program meets the Chancellor’s requirements and State Board of