Follow Christ, Lead the Way
ARI Partners with OCU!

Ohio Christian University (OCU) is partnering with education and technology leader Accelerated Retention Institute (ARI) to provide a first-to-market digital marketing and e-commerce micro-credentialing course designed to address training for the overwhelming demand for digital marketing jobs in the US and abroad.  For more on ARI's educational products, click ARI

ARI’s digital marketing and w-commerce micro-certification course is designed to be a complete immersive program offering 20 days of intense study.  The firm deploys advanced learning, video-based technology giving students flexibility in how they receive the education.  Students use three delivery methods:  1) Live instruction at OCU’s Business Innovation Center (OCUBIC) or one of its affiliate sites,  2) Live-streamed instruction to their office or home, and 3) On-demand training with courses taken as the student’s time permits.

Upon course completion, students may apply to receive four college credits with OCU that can be applied toward an OCU B. A. degree and receive an ARI certificate of completion.  Anyone may participate in the program without being an OCU student. “Upon discovering the ARI micro-credential, we knew this program would advance our workforce development priority while simultaneously placing valuable, skilled digital marketing professionals where they are needed most,” says Craig Brown, Director & Vice President of Entrepreneurial Development.

ARI has developed a proprietary, forward-thinking pedagogy that offers students a mix of a micro-learning lecture format combined with experiential learning, a process through which students develop skills and values from direct experiences.  All course content is focused on practical, applicable, and current methods designed to equip students with knowledge that can be immediately used in the workforce as an employee, independent contractor, or through owning their own digital marketing agency as an entrepreneur. Each ARI instructor is a current practicing professional in the specific area of study that they teach and owns or operates a business within that specific core competency.

Jack Holloway, President of ARI, explains that “The success of our students is measured in their ability to get digital marketing results for their employers or clients. Having instructors who work daily in the industry guarantees our students the most current up-to-date methods that create results.” Courses include the following: Social Media Presence, Internet Marketing Tools, Mobile Videos and Photography, YouTube Marketing, Facebook 101 – 301, Instagram Marketing, SEO, Google Adwords 101 and 201, Social Media Marketing Strategies, and more.

Demand for digital marketing jobs has nearly doubled in the last five years, according to Burning Glass Technologies, August 24, 2017 (https://www.burning-glass.com/blog/demand-digital-marketing-skills-doubles/). The article states that digital marketing skills carry a nearly $7,000 salary premium over other marketing roles and that digital marketing jobs take 16% longer to fill.

Five years ago, OCU realized that southern Ohio was severely underserved with respect to entrepreneurial resources, so that it could serve the growing demand in areas like digital marketing. As a solution, OCU created the Ohio Christian University Business Innovation Center.  OCUBIC fosters and supports an ecosystem of entrepreneurship, venture acceleration, job creation, and workforce development by providing access to flexible space, training, mentoring, resources, and other business services in the achievement of increased regional economic prosperity.

Dr. Jon Kulaga, President of Ohio Christian University, explains that “Digital marketing changes so fast that by the time the ink is dry in a textbook the information is out of date.  ARI is the first dynamic, digital marketing curriculum I have ever seen that is taught by real practitioners using real-time information. Hosting the first-ever micro-credentialing program at OCUBIC is directly in line with our mission to supply workforce development to Ohio businesses.”

The first social media and e-commerce micro-credentialing course begins July 16, 2018.  OCUBIC has dedicated 80 seats for students on campus. Distance learning capacity is 300 students. “Interest in the program has been overwhelming.  Our goal is to deliver a high-quality program that yields immediate results for students,” says Holloway. The next course is scheduled for late fall 2018. 

Articles of Interest

2019 Georgia Commencement image

2019 Georgia Commencement

2019 Georgia Commencement image

Published: April 11, 2019

On Saturday, April 6th, Ohio Christian University held its fourth commencement ceremony in Jonesboro, Georgia at the Clayton County Performing Arts Center. This is the first year at this location. OCU President, Dr. Jon Kulaga welcomed the record crowd of nearly 1,300 students, family and honored guests declaring, “We are living in a time where Christians have never been more needed-to be out there in society being salt and light.” He further challenged them stating that “your community needs you, your city needs you and your country needs you”.    Terence Chatmon was the commencement
On Saturday, April 6th, Ohio Christian University held its fourth commencement ceremony in Jonesboro, Georgia at the Clayton County Performing Arts Center. This is the first year at this location. OCU President, Dr. Jon Kulaga welcomed the record crowd of nearly 1,300 students, family and honored guests declaring, “We are living in a time where Christians have never been more needed-to be
On Saturday, April 6th, Ohio Christian University held its fourth commencement ceremony in Jonesboro, Georgia at the Clayton County Performing Arts Center. This is the first year at this location
Faith and Work Seminar a First on Campus image

Faith and Work Seminar a First on Campus

Faith and Work Seminar a First on Campus image

Published: April 10, 2019

On Saturday March 23rd, Ohio Christian University hosted the Faith
On Saturday March 23rd, Ohio Christian University hosted the Faith
On Saturday March 23rd, Ohio Christian University hosted the Faith

Archived Articles of Interest

Professor Larry Olson

Christmas in the Wesleyan Tradition

Professor Larry Olson

Published: December 6, 2017

An Interview with Prof. Larry Olson, Chair, Department of Psychology Q: Thanks for taking time to discuss how studying theories of personality helps us better understand human behavior and society, especially from a Christian perspective where faith in Christ transforms personality.  Now, as we celebrate Christmas and the new year, can you explain how studying psychology illuminates and inspires the individual in society, the human condition? LO:  Sure.  Great question!  In our Integration of Faith and Psychology course, we talk about personality theories.  Why do we need them? 
An Interview with Prof. Larry Olson, Chair, Department of Psychology Q: Thanks for taking time to discuss how studying theories of personality helps us better understand human behavior and society, especially from a Christian perspective where faith in Christ transforms personality.  Now, as we celebrate Christmas and the new year, can you explain how studying psychology illuminates and
An Interview with Prof. Larry Olson, Chair, Department of Psychology Q: Thanks for taking time to discuss how studying theories of personality helps us better understand human behavior and society
Hope Springs Anew–OCU Responds to Opioid Crisis image

Hope Springs Anew–OCU Responds to Opioid Crisis

Hope Springs Anew–OCU Responds to Opioid Crisis image

Published: November 28, 2017

As the tragic effects of opioid addiction continue to grip the nation, in Ohio efforts to address them are well underway through initiatives by organizations such as Propel Ohio and Ohio Christian University. On Nov. 17, Teacher Education Professors Valerie Jones and Angela Flowers, along with student majors Maddy McCain and Emily Morton, attended Propel Ohio’s Collegiate Leadership Conference on the effect of poverty and the opioid crisis on Ohio youth.  They joined some 600 attendees in the University of Akron’s historic Quaker Station conference center to hear Ohio Senators Sherrod
As the tragic effects of opioid addiction continue to grip the nation, in Ohio efforts to address them are well underway through initiatives by organizations such as Propel Ohio and Ohio Christian University. On Nov. 17, Teacher Education Professors Valerie Jones and Angela Flowers, along with student majors Maddy McCain and Emily Morton, attended Propel Ohio’s Collegiate Leadership
As the tragic effects of opioid addiction continue to grip the nation, in Ohio efforts to address them are well underway through initiatives by organizations such as Propel Ohio and Ohio Christian
Reformation Day Celebration

Join OCU's Reformation Day Celebration!

Reformation Day Celebration

Published: October 30, 2017

On Tuesday, Oct. 31, 2017, Ohio Christian University is hosting a celebration of the 500th anniversary of the Protestant Reformation.  Festivities begin at 7:00 p.m. in the Maxwell Library and finish by 8:30 p.m. The evening is headlined by special guest speaker Reverend Gerhard Kraus of Trinity Lutheran Church in Circleville.  Rev. Kraus' presentation on the Reformation will be followed by a panel Q
On Tuesday, Oct. 31, 2017, Ohio Christian University is hosting a celebration of the 500th anniversary of the Protestant Reformation.  Festivities begin at 7:00 p.m. in the Maxwell Library and finish by 8:30 p.m. The evening is headlined by special guest speaker Reverend Gerhard Kraus of Trinity Lutheran Church in Circleville.  Rev. Kraus' presentation on the Reformation will be followed by
On Tuesday, Oct. 31, 2017, Ohio Christian University is hosting a celebration of the 500th anniversary of the Protestant Reformation.  Festivities begin at 7:00 p.m. in the Maxwell Library and
Martin Luther - Reformation's 500th Anniversary

A Wesleyan’s Debt to Luther on Reformation's 500th Anniversary

Martin Luther - Reformation's 500th Anniversary

Published: October 30, 2017

By Prof. Ben Williamson One is tempted to ask what has Wittenberg to do with Circleville? The answer is Wittenberg’s impact on the spiritual ancestors of the American Holiness Movement cannot be overstated. Discoveries made by Luther that led to the moment on October 31, 1517, when he nailed his “95 Theses” to the Wittenberg Chapel door had a profound effect upon John Wesley.  All Wesleyans are children of the Reformation. The three great hallmarks of Reformation theology are: Salvation by grace through faith alone, Sola Scriptura (scripture alone), and the priesthood of all
By Prof. Ben Williamson One is tempted to ask what has Wittenberg to do with Circleville? The answer is Wittenberg’s impact on the spiritual ancestors of the American Holiness Movement cannot be overstated. Discoveries made by Luther that led to the moment on October 31, 1517, when he nailed his “95 Theses” to the Wittenberg Chapel door had a profound effect upon John Wesley.  All Wesleyans
By Prof. Ben Williamson One is tempted to ask what has Wittenberg to do with Circleville? The answer is Wittenberg’s impact on the spiritual ancestors of the American Holiness Movement cannot be
Detty Chapel in fall at Ohio Christian University's main campus in Circleville, Ohio.

Importance of a Christian Education

Detty Chapel in fall at Ohio Christian University's main campus in Circleville, Ohio.

Published: November 8, 2016

Dr. Hank Kelly OCU Provost A college or university education is more than just learning information. There is no neutral, nonformative education (i.e., there is no such thing as a “secular” education). Colleges and universities are forming students into something. The question is: what? Education is formative in that not only does it impact the mind but also the heart. All the practices of a college or university form the imagination and hearts of its students—whether designed or not. If drinking and partying are accepted and even expected to “fit in,” then many students will
Dr. Hank Kelly OCU Provost A college or university education is more than just learning information. There is no neutral, nonformative education (i.e., there is no such thing as a “secular” education). Colleges and universities are forming students into something. The question is: what? Education is formative in that not only does it impact the mind but also the heart. All the practices of
Dr. Hank Kelly OCU Provost A college or university education is more than just learning information. There is no neutral, nonformative education (i.e., there is no such thing as a “secular”