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ARI Partners with OCU!

Ohio Christian University (OCU) is partnering with education and technology leader Accelerated Retention Institute (ARI) to provide a first-to-market digital marketing and e-commerce micro-credentialing course designed to address training for the overwhelming demand for digital marketing jobs in the US and abroad.  For more on ARI's educational products, click ARI

ARI’s digital marketing and w-commerce micro-certification course is designed to be a complete immersive program offering 20 days of intense study.  The firm deploys advanced learning, video-based technology giving students flexibility in how they receive the education.  Students use three delivery methods:  1) Live instruction at OCU’s Business Innovation Center (OCUBIC) or one of its affiliate sites,  2) Live-streamed instruction to their office or home, and 3) On-demand training with courses taken as the student’s time permits.

Upon course completion, students may apply to receive four college credits with OCU that can be applied toward an OCU B. A. degree and receive an ARI certificate of completion.  Anyone may participate in the program without being an OCU student. “Upon discovering the ARI micro-credential, we knew this program would advance our workforce development priority while simultaneously placing valuable, skilled digital marketing professionals where they are needed most,” says Craig Brown, Director & Vice President of Entrepreneurial Development.

ARI has developed a proprietary, forward-thinking pedagogy that offers students a mix of a micro-learning lecture format combined with experiential learning, a process through which students develop skills and values from direct experiences.  All course content is focused on practical, applicable, and current methods designed to equip students with knowledge that can be immediately used in the workforce as an employee, independent contractor, or through owning their own digital marketing agency as an entrepreneur. Each ARI instructor is a current practicing professional in the specific area of study that they teach and owns or operates a business within that specific core competency.

Jack Holloway, President of ARI, explains that “The success of our students is measured in their ability to get digital marketing results for their employers or clients. Having instructors who work daily in the industry guarantees our students the most current up-to-date methods that create results.” Courses include the following: Social Media Presence, Internet Marketing Tools, Mobile Videos and Photography, YouTube Marketing, Facebook 101 – 301, Instagram Marketing, SEO, Google Adwords 101 and 201, Social Media Marketing Strategies, and more.

Demand for digital marketing jobs has nearly doubled in the last five years, according to Burning Glass Technologies, August 24, 2017 (https://www.burning-glass.com/blog/demand-digital-marketing-skills-doubles/). The article states that digital marketing skills carry a nearly $7,000 salary premium over other marketing roles and that digital marketing jobs take 16% longer to fill.

Five years ago, OCU realized that southern Ohio was severely underserved with respect to entrepreneurial resources, so that it could serve the growing demand in areas like digital marketing. As a solution, OCU created the Ohio Christian University Business Innovation Center.  OCUBIC fosters and supports an ecosystem of entrepreneurship, venture acceleration, job creation, and workforce development by providing access to flexible space, training, mentoring, resources, and other business services in the achievement of increased regional economic prosperity.

Dr. Jon Kulaga, President of Ohio Christian University, explains that “Digital marketing changes so fast that by the time the ink is dry in a textbook the information is out of date.  ARI is the first dynamic, digital marketing curriculum I have ever seen that is taught by real practitioners using real-time information. Hosting the first-ever micro-credentialing program at OCUBIC is directly in line with our mission to supply workforce development to Ohio businesses.”

The first social media and e-commerce micro-credentialing course begins July 16, 2018.  OCUBIC has dedicated 80 seats for students on campus. Distance learning capacity is 300 students. “Interest in the program has been overwhelming.  Our goal is to deliver a high-quality program that yields immediate results for students,” says Holloway. The next course is scheduled for late fall 2018. 

Articles of Interest

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2019 Georgia Commencement

2019 Georgia Commencement image

Published: April 11, 2019

On Saturday, April 6th, Ohio Christian University held its fourth commencement ceremony in Jonesboro, Georgia at the Clayton County Performing Arts Center. This is the first year at this location. OCU President, Dr. Jon Kulaga welcomed the record crowd of nearly 1,300 students, family and honored guests declaring, “We are living in a time where Christians have never been more needed-to be out there in society being salt and light.” He further challenged them stating that “your community needs you, your city needs you and your country needs you”.    Terence Chatmon was the commencement
On Saturday, April 6th, Ohio Christian University held its fourth commencement ceremony in Jonesboro, Georgia at the Clayton County Performing Arts Center. This is the first year at this location. OCU President, Dr. Jon Kulaga welcomed the record crowd of nearly 1,300 students, family and honored guests declaring, “We are living in a time where Christians have never been more needed-to be
On Saturday, April 6th, Ohio Christian University held its fourth commencement ceremony in Jonesboro, Georgia at the Clayton County Performing Arts Center. This is the first year at this location
Faith and Work Seminar a First on Campus image

Faith and Work Seminar a First on Campus

Faith and Work Seminar a First on Campus image

Published: April 10, 2019

On Saturday March 23rd, Ohio Christian University hosted the Faith
On Saturday March 23rd, Ohio Christian University hosted the Faith
On Saturday March 23rd, Ohio Christian University hosted the Faith

Archived Articles of Interest

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OCU Student Finds Hope Through Classmates

OCU Student Finds Hope Through Classmates image

Published: October 17, 2016

By Krista Williams In a time where our country and humanity is living in a great amount of fear, being at OCU gives me so much hope. I find peace in being here as I look around the classrooms- I see the future. I sit and look at all of the hardworking students and how each one of them has a divine purpose they are preparing for. A purpose given specially to them because of their skills and abilities. A purpose given to them because our King knows what He is doing. I sit in a class of 20 people and think, "there are 20 world changers right here." It amazes me to think what we, as
By Krista Williams In a time where our country and humanity is living in a great amount of fear, being at OCU gives me so much hope. I find peace in being here as I look around the classrooms- I see the future. I sit and look at all of the hardworking students and how each one of them has a divine purpose they are preparing for. A purpose given specially to them because of their skills and
By Krista Williams In a time where our country and humanity is living in a great amount of fear, being at OCU gives me so much hope. I find peace in being here as I look around the classrooms- I
OCU to Host FAFSA Workshop on Oct. 8th image

OCU to Host FAFSA Workshop on Oct. 8th

OCU to Host FAFSA Workshop on Oct. 8th image

Published: October 3, 2016

By Amanda Plotts, Staff Reporter for the Circleville Herald   Future college students who need help navigating the financial aid system are encouraged to attend FAFSA (Free Application for Federal Student Aid) Day, a financial aid workshop sponsored by Pickaway HELPS (Higher Education Learning Partners for Students) and Ohio Christian University (OCU). The workshop is free and will take place on Oct. 8 from 9 a.m. to 11 a.m. at OCU’s Maxwell Center. Professional financial counselors will be available to give individual help, answer questions, and assist with the online
By Amanda Plotts, Staff Reporter for the Circleville Herald   Future college students who need help navigating the financial aid system are encouraged to attend FAFSA (Free Application for Federal Student Aid) Day, a financial aid workshop sponsored by Pickaway HELPS (Higher Education Learning Partners for Students) and Ohio Christian University (OCU). The workshop is free and will
By Amanda Plotts, Staff Reporter for the Circleville Herald   Future college students who need help navigating the financial aid system are encouraged to attend FAFSA (Free Application for
Is college preparation worth it? A teen's perspective. image

Is college preparation worth it? A teen's perspective.

Is college preparation worth it? A teen's perspective. image

Published: September 15, 2016

By Jordyn Williams (pictured) In the years approaching college, the weight of the world is on us teens. Our stress is magnified as the expectations for college readiness intensifies. Our days grow longer and our nights shorten as we return home from a seven hour day of school only to spend additional hours studying and completing homework for multiple AP and honors classes. We wake up early the next morning to repeat the cycle. Work-free weekends are infrequent when they have become filled with youth leadership group gatherings, club meetings, community service, and SAT/ACT prep. The
By Jordyn Williams (pictured) In the years approaching college, the weight of the world is on us teens. Our stress is magnified as the expectations for college readiness intensifies. Our days grow longer and our nights shorten as we return home from a seven hour day of school only to spend additional hours studying and completing homework for multiple AP and honors classes. We wake up early
By Jordyn Williams (pictured) In the years approaching college, the weight of the world is on us teens. Our stress is magnified as the expectations for college readiness intensifies. Our days grow
OCU Graduates Celebrate Commencement at the Morning Ceremony

Record 810 Graduates Celebrate Commencement

OCU Graduates Celebrate Commencement at the Morning Ceremony

Published: May 26, 2016

On Saturday, April 30, 2016, Ohio Christian University held its 66th Commencement Ceremonies at the university’s main campus in Circleville, Ohio. A record 810 associate, bachelor, and master level graduates participated a total of four ceremonies: three in Ohio and one in Georgia earlier this month. Kelvin J. Cochran of Atlanta, Georgia, was the 2016 Commencement speaker. Originally from Shreveport, Louisiana, Cochran followed his childhood dream and became a firefighter in 1981. Working his way through the ranks, he was appointed Fire Chief of the Shreveport Fire Department in 1999
On Saturday, April 30, 2016, Ohio Christian University held its 66th Commencement Ceremonies at the university’s main campus in Circleville, Ohio. A record 810 associate, bachelor, and master level graduates participated a total of four ceremonies: three in Ohio and one in Georgia earlier this month. Kelvin J. Cochran of Atlanta, Georgia, was the 2016 Commencement speaker. Originally from
On Saturday, April 30, 2016, Ohio Christian University held its 66th Commencement Ceremonies at the university’s main campus in Circleville, Ohio. A record 810 associate, bachelor, and master level
Morrow Campus graduates gather for a photo-op.

Georgia Campus Celebrates First-Ever Graduation

Morrow Campus graduates gather for a photo-op.

Published: April 20, 2016

On Saturday, April 9, 2016, The Morrow Campus of Ohio Christian University held its Inaugural Commencement Service at Divine Faith Ministries International in Jonesboro, Georgia.  70 Associate, Bachelor, and Master level graduates, for onsite and online, participated in the historic ceremony. MBA graduate Charlotte Daniely said, “The graduation was excellent.  I am extremely proud to say I am a graduate from Ohio Christian. The Lord was in the house!” An honorary doctorate was awarded to Former Atlanta Fire Chief Kelvin Cochran. Dr. Shawn Thomas, Dean for the Morrow Campus said, “
On Saturday, April 9, 2016, The Morrow Campus of Ohio Christian University held its Inaugural Commencement Service at Divine Faith Ministries International in Jonesboro, Georgia.  70 Associate, Bachelor, and Master level graduates, for onsite and online, participated in the historic ceremony. MBA graduate Charlotte Daniely said, “The graduation was excellent.  I am extremely proud to say I
On Saturday, April 9, 2016, The Morrow Campus of Ohio Christian University held its Inaugural Commencement Service at Divine Faith Ministries International in Jonesboro, Georgia.  70 Associate,