The Associate of Arts in Business equips students with basic skills in essential business areas. The integration of a Christian worldview ensures that the education is morally and ethically grounded.
Objectives:
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- Explain how the four functions of management can be addressed through the Christian worldview.
- Discuss market segmentation and targeting using the 7 P’s (product, price, place, promotion, packaging, positioning, and people) of marketing.
- Illustrate data used by decision-makers in today’s business environments.
- Develop the entrepreneurial decision-making process from research to business plan creation.
