The Bachelor of Arts in Marketing focuses on what motivates consumers to make purchasing decisions, and how this understanding can be used to develop competitive marketing strategies.
Objectives:
On graduating from the major, students should be able to:
- Analyze the motivations of consumers that drive purchasing decisions.
- Interpret marketing data to determine accurate segmentation and target markets for use in industry.
- Demonstrate critical thinking to display an understanding of the principles of consumer behavior to improve decision-making in a business environment.
- Integrate Christian principles within consumer behavior analysis in developing and applying overall marketing strategies.
