Marketing Minor

4th
4th
Ranked 4th among online Christian colleges
OCU ranks 4th among the “Top 8 online Christian Colleges and Universities in 2017” according to www.thebestcolleges.org. Ranking is by graduation, retention and acceptance rates, student-teacher ratios, tuition costs, years of accreditation, reputation, awards, and job placement records.
$300K
$300K
OCU awards $300K+ in scholarships in annual Scholars Day competition

MARKETING MINOR 18 HOURS

  • Foundations of business, including environment, planning, entrepreneurship, management, marketing, distribution, finances, and ethics. Introduction to business terms and concepts.
    Offered: Fall Prerequisite: None
  • Integrated analysis of the role of marketing within the total organization, including analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing.
    Offered: Fall Prerequisite: None

*Courses marked with an asterisk are offered online through the College of Adult and Graduate Studies (AGS). Choose from the following courses:

  • *MKT4020 Marketing Concepts and Application 3
  • *MKT4210 Advertising and Promotion 3
  • *MKT4220 Product and Brand Management 3
  • *MKT4230 Market Research 3

PROFESSIONAL ENGAGEMENT0 HOURS

  • Students engage with significant experts and nationally recognized thought leaders hosted by the School of Business & Government.
    Offered: Every semester Prerequisite: None Pass/Fail
  • Practical strategies and skills for career searches, job interviews, resume creation, networking, and career portfolio development. Developing career goals and plans. Includes six workshops and a networking dinner.
    Offered: Every semester Prerequisite: None Pass/Fail

For help with declaring a minor or certification, please contact the University Registrar’s Office. Students changing majors, may consider using coursework from the previous major toward one of these programs. Guidelines for minors and certifications may be found in the Academics section of the Traditional Undergraduate Catalog, under “Additional Program Options.”

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