Follow Christ, Lead the Way

The Associate of Arts in Business equips students with basic skills in essential business areas. The integration of a Christian worldview ensures that the education is morally and ethically grounded.

Objectives

  • Explain how the four functions of management can be addressed through the Christian worldview.
  • Discuss market segmentation and targeting using the 7 P’s (product, price, place, promotion, packaging, positioning, and people) of marketing.
  • Illustrate data used by decision-makers in today’s business environments.
  • Develop the entrepreneurial decision-making process from research to business plan creation.
This degree program is available in the following formats:

Explore the full enrichment of the traditional collegiate experience and make new friends on our lively campus in Circleville Ohio.

100% Online courses in a 5-week as-you-go flexible format for busy adults featuring forum discussions and weekly assignment deadlines.

MAJOR27 HOURS

  • The double-entry system of bookkeeping and the basic accounting cycle, including communicating financial information according to generally accepted accounting principles.
    Prerequisite: College-level mathematics courses, higher than MAT1000
  • Principles of economic analysis with emphasis on microeconomic theory as it applies to the decision-making of households, businesses, and industries in the current economic environment, including scarcity of resources, opportunity cost, supply & demand, specialization and trade, and the role of government. Pre-requisite: College-level mathematics course
  • Introduction to economic analysis at the aggregate level, including the impact of both domestic and international policies on key economic indicators and on overall macroeconomic performance. Recommended: College-level economics course
  • Recognizing startup or takeover business opportunities, investigating businesses opportunities for feasibility, developing business concepts, and creating business plans.
  • Foundational financial theory and its application to management decision-making and firm valuation.
    Prerequisite: MAT2050
  • Accepted management principles from historic and contemporary perspectives with application to not-for-profit and for-profit organizations.
  • The interacting marketing activities of analysis, planning, implementation, and control with a focus on competitive and customer analysis, marketing strategy development, and implementations for decision-making in domestic and global organizations. The course incorporates current developments in marketing, including the social, legal, ethical, and technological environments of marketing. Students apply these skills and concepts in a real marketing situation to make recommendations for marketing strategy and tactics.
  • Electives in ACC, BUS, FIN, LDR, or MKT3
Choose one of the following:
  • A review of basic math functions with emphasis on real-world application, including fundamentals of banking, pricing, payroll, interest, reading and analyzing financial statements, taxes, insurance, and investments, and application of these concepts to situations in business and personal life.
  • Mathematics Elective (Circleville students)3

*Students may count this course as a Mathematics elective in the General Education Core. MAT2050 is not available to Circleville Campus students.