The Associate of Arts in Business equips students with basic skills in essential business areas. The integration of a Christian worldview ensures that the education is morally and ethically grounded.
Objectives
- Explain how the four functions of management can be addressed through the Christian worldview.
- Discuss market segmentation and targeting using the 7 P’s (product, price, place, promotion, packaging, positioning, and people) of marketing.
- Illustrate data used by decision-makers in today’s business environments.
- Develop the entrepreneurial decision-making process from research to business plan creation.
MAJOR27 HOURS
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ACC2020 Accounting I3
The double-entry system of bookkeeping and the basic accounting cycle, including communicating financial information according to generally accepted accounting principles.Prerequisite: College-level mathematics courses, higher than MAT1000
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BUS1070 Microeconomics3
Principles of economic analysis with emphasis on microeconomic theory as it applies to the decision-making of households, businesses, and industries in the current economic environment, including scarcity of resources, opportunity cost, supply & demand, specialization and trade, and the role of government. Pre-requisite: College-level mathematics course
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BUS2070 Macroeconomics3
Introduction to economic analysis at the aggregate level, including the impact of both domestic and international policies on key economic indicators and on overall macroeconomic performance. Recommended: College-level economics course
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BUS2200 Entrepreneurship Basics3
Recognizing startup or takeover business opportunities, investigating businesses opportunities for feasibility, developing business concepts, and creating business plans.
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FIN2010 Introduction to Financial Management3
Foundational financial theory and its application to management decision-making and firm valuation.Prerequisite: MAT2050
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MGT1000 Introduction to Management3
Accepted management principles from historic and contemporary perspectives with application to not-for-profit and for-profit organizations.
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MKT1050 Introduction to Marketing3
The interacting marketing activities of analysis, planning, implementation, and control with a focus on competitive and customer analysis, marketing strategy development, and implementations for decision-making in domestic and global organizations. The course incorporates current developments in marketing, including the social, legal, ethical, and technological environments of marketing. Students apply these skills and concepts in a real marketing situation to make recommendations for marketing strategy and tactics.
- Electives in ACC, BUS, FIN, LDR, or MKT3
Choose one of the following:
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MAT2050 Applied Math (online students only)*3
A review of basic math functions with emphasis on real-world application, including fundamentals of banking, pricing, payroll, interest, reading and analyzing financial statements, taxes, insurance, and investments, and application of these concepts to situations in business and personal life.
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Mathematics Elective (Circleville students)3
*Students may count this course as a Mathematics elective in the General Education Core. MAT2050 is not available to Circleville Campus students.
