AA in Business

The Associate of Arts in Business equips students with basic skills in essential business areas. The integration of a Christian worldview ensures that the education is morally and ethically grounded.

Objectives:

• Explain how the four functions of management can be addressed through the Christian worldview.
• Discuss market segmentation and targeting using the 7 P’s (product, price, place, promotion, packaging, positioning, and people) of marketing.
• Illustrate data used by decision-makers in today’s business environments.
• Develop the entrepreneurial decision-making process from research to business plan creation.

MAJOR27 Hours

• ACC2020 Accounting I3
  The double-entry system of bookkeeping and the basic accounting cycle, including communicating financial information according to generally accepted accounting principles.

  Prerequisite: MAT1250 or higher
• BUS1070 Microeconomics3
  Principles of economic analysis with emphasis on microeconomic theory as it applies to the decision-making of households, businesses, and industries in the current economic environment, including scarcity of resources, opportunity cost, supply & demand, specialization and trade, and the role of government. Pre-requisite: MAT1250 or higher
• BUS2070 Macroeconomics3
  Introduction to economic analysis at the aggregate level, including the impact of both domestic and international policies on key economic indicators and on overall macroeconomic performance. Recommended: College-level economics course
• BUS2200 Entrepreneurship Basics3
  This course centers on investigating the feasibility of a business idea or concept. Areas of study will include recognizing business opportunities, developing the business concept, and testing an opportunity for feasibility. Startup and takeover situations will be studied and business plans will be created.
• FIN2010 Introduction to Financial Management3
  Foundational financial theory and its application to management decision-making and firm valuation.

  Prerequisite: MAT2050 or higher
• Mathematics Elective (Circleville Campus)3
• MGT1000 Introduction to Management3
  Accepted management principles from historic and contemporary perspectives with application to not-for-profit and for-profit organizations.
• MKT1050 Introduction to Marketing3
  The interacting marketing activities of analysis, planning, implementation, and control with a focus on competitive and customer analysis, marketing strategy development, and implementations for decision-making in domestic and global organizations. The course incorporates current developments in marketing, including the social, legal, ethical, and technological environments of marketing. Students apply these skills and concepts in a real marketing situation to make recommendations for marketing strategy and tactics.
• Electives in ACC, BUS, FIN, LDR, or MKT 3

*Online students may count MAT2050 as a Mathematics elective in the General Education Core. MAT2050 does not fulfill General Education Mathematics requirements for Circleville Campus students.