Minor in Marketing and Consumer Behavior

MARKETING AND CONSUMER BEHAVIOR18 HOURS

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  MKT1050 Introduction to Marketing3
  The interacting marketing activities of analysis, planning, implementation, and control with a focus on competitive and customer analysis, marketing strategy development, and implementations for decision-making in domestic and global organizations. The course incorporates current developments in marketing, including the social, legal, ethical, and technological environments of marketing. Students apply these skills and concepts in a real marketing situation to make recommendations for marketing strategy and tactics.

   
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  MKT3000 Marketing Concepts and Applications3
  Overview of the marketing ecosystem used to create, manage, maintain, grow, or change organizational marketing campaigns, programs, and processes.

  Prerequisite: MKT1050
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  MKT Marketing electives12