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Master of Business Administration with Concentration

The MBA program provides the leaders of today and tomorrow with the knowledge and skills required to succeed in a competitive business environment. The major emphasizes critical and strategic thinking, business management skills, ethics, and real-world applications.

Objectives:

On completion of this program, the graduate should be able to:
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    Apply management principles that coordinate with human capital and processes to optimize organizational success.
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    Analyze legal and ethical aspects of business through a Christian worldview.
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    Develop holistic strategies that enable organizations to effectively create, communicate, deliver, and exchange offerings to create a profit in today’s global environment.
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    Evaluate business operations using qualitative and quantitative analysis to assist decision-making and problem-solving for performance improvement.
This degree program is available in the following format:
Online

100% Online courses in a 5-week as-you-go flexible format for busy adults featuring forum discussions and weekly assignment deadlines. Serves both undergraduate and graduate students.

PROGRAM36 Hours

Core24
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    An orientation to skills for graduate study, including graduate writing and research, and an introduction to management, finance, accounting, economics, and marketing. This course is the Prerequisite for the remaining courses in the program.
     
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    Economic theory for establishing, revising, and interpreting business policy, including identifying and interpreting economic indicators, and macroeconomic and microeconomic phenomena that aid decision-making for management. Political influences on the performance of markets, currency exchange, and economic growth.
     
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    This course introduces the concepts and skills for integrating analytics into the decision-making process, to assist organizations in achieving their goals. Core statistics and basic analytical concepts are introduced. The course will include an overview of descriptive, predictive, and prescriptive analytics, focusing on the ability to communicate with numbers to assist organizations in improving performance.
     
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    Use of financial information in the internal operations of an organization, including approaches to management decision-making, organizational planning, and performance evaluation through internal financial information.
     
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    Financial theory and analytical tools, with application to management decision-making and strategy.
     
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    Common operational challenges of global businesses with a focus on management, social, economic, political, and financial implications of strategic operations from a faith-based perspective. Topics include cross-cultural context, values, ethics, communication, the influence of international expansion, human resources, and faith-based business operations. Special consideration of current events related to global organizations and their impact on the business environment.
     
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    This course is designed to provide students with an advanced understanding of the current strategic operations management approaches, with proven analytic techniques.
     
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    Integration of learning from MBA coursework, including synthesis of the business and administration strategies and practices from leadership, economics, marketing, operational analysis, ethics, managerial accounting, and finance courses.
    Prerequisite: Completion of major courses and/or concentration courses.
Concentration12

Concentrations:

The concentration in Digital Marketing is designed to provide greater study for marketing managers or those who want to enhance their career path with training in the world of marketing.

Objective:

On completion of this concentration, students should be able to lead and manage organizations’ strategic marketing development in the digital economy.

DIGITAL MARKETING MBA CONCENTRATION12 HOURS

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    Analyzing marketing mix variables for problem solving in both domestic and international markets, consumer behavior, digital marketing strategies, improving product management, maximizing channels, and customer-driven marketing strategies. MKT 6100 Management in Social Media and Ecommerce 3 Managing digital marketing, content marketing, and customer relations to build ecommerce platforms to cultivate lead and sales from social media relationships.
     
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    An overview of digital marketing concepts and strategies, including e-commerce and social targeting. Successful completion of the Accelerated Retention Institute’s Social Media and Ecommerce Manager course, plus an additional graduate level project, can be substituted for MKT6200 Digital Marketing. Student cannot receive credit for both MKT6100 and MKT2080.
    Prerequisite: MKT5010
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    The role of psychology in marketing with a focus on generational contrasts.
    Prerequisite: MKT5010
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    Analyzing market research in the development of products and brand strategies in the e-commerce environment.
    Prerequisites: MKT6200, MKT6210 Applied music courses are listed at the end of the MUS section.

ENTREPRENEURSHIP15 HOURS

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    The double-entry system of bookkeeping and the basic accounting cycle, including communicating financial information according to generally accepted accounting principles.
    Prerequisite: MAT1250 or higher
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    This course centers on investigating the feasibility of a business idea or concept. Areas of study will include recognizing business opportunities, developing the business concept, and testing an opportunity for feasibility. Startup and takeover situations will be studied and business plans will be created.
     
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    Foundational financial theory and its application to management decision-making and firm valuation.
    Prerequisite: MAT2050 or higher
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    Fundamental concepts and technologies for business information systems, including data capture, processing, and communication, introduction to the integration of Microsoft Excel and Microsoft Access in business information systems, and basic data analytics.
     
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    The interacting marketing activities of analysis, planning, implementation, and control with a focus on competitive and customer analysis, marketing strategy development, and implementations for decision-making in domestic and global organizations. The course incorporates current developments in marketing, including the social, legal, ethical, and technological environments of marketing. Students apply these skills and concepts in a real marketing situation to make recommendations for marketing strategy and tactics.
     

The concentration in Healthcare Management prepares the healthcare professional as an informed and contributing agent in an informatics environment for senior-level management positions in all types of health care organizations.

Objective:

On completion of this concentration, the student should be able to apply critical decision making to the current issues and future trends facing local, state, and national healthcare.

HEALTHCARE MANAGEMENT MBA CONCENTRATION 12 HOURS

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    Survey of the sectors of the modern healthcare industry and contemporary healthcare models, including the relationship of the healthcare industry to current economic trends, health policy management, and the system of care provided by collaborative teams caring for the needs of individuals and populations.
     
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    Legal regulations impacting modern healthcare delivery, with a focus on research and critique of the current legal and regulatory climate in healthcare, and attention to the rationale for and effectiveness of healthcare regulation and law.
     
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    Theory and concepts of healthcare revenue recovery in an accounts receivable environment, including application of revenue cycle principles and integration of multiple payer classes and the estimation of revenue from contracted payers, the challenges and trends of payer sources and the responsibility of the healthcare executive leading the supplier side of an accounts receivable dependent service line.
     
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    Corporate compliance trends and planning, corporate responsibility concepts, and measurement of an effective corporate integrity program in healthcare.
     

The concentration in Human Resources is designed to provide greater study for human resources professionals or those who wish to strengthen their knowledge and skills in the human resources area.

Objective:

On completion of this concentration, students should be able to analyze an organization’s human resources needs and offer recommendations for comprehensive stabilization and/ or improvement.

HUMAN RESOURCES MBA CONCENTRATION 12 HOURS

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    An advanced overview of strategic human resources planning and implementation focused on positively influencing the quality of performance, productivity, and social wellbeing of employees.
     
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    An examination of employment and personnel law, with a focus on the laws, administrative rulings, and precedents that encompass the employer/employee relationship.
    Prerequisite: HRM5030
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    The strategic importance of compensation and its practical application with emphasis on understanding the elements of a total compensation plan including system design, compensation strategy, benefits and pay, and systems management issues.
    Prerequisite: HRM5040
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    Strategic employee training and development with a focus on the assessment and design of career management planning for organizational performance.
    Prerequisite: HRM5040

The concentration in Organizational Leadership prepares individuals to embrace significant leadership responsibilities in either the public or private sectors. Courses help students to understand the challenges and opportunities inherent in a leadership role.

Objective:

On completion of this concentration, the student should be able to apply leadership principles to work with people and processes within a profit or not-for-profit organization.

ORGANIZATIONAL LEADERSHIP MBA CONCENTRATION12 HOURS

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    The impact of individual and organizational behavior on the culture, climate, and structure of an organization, including practical application of human resource theories in the organization, and emphasis on their relevance to contemporary events.
     
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    The impact of leadership on the function and performance of organizations, with emphasis on organizing, leading, and controlling groups and organizations, and a survey of current literature on the topic of leadership.
     
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    Processes and approaches for strategic leadership, including setting direction through mission and vision; development, implementation, and attainment of measurable strategic goals; and evaluation of internal and external environments.
     
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    Ethical, legal, and moral issues facing leaders. Within the context of a Christian biblical worldview, students will critically examine how leaders and managers maintain ethical principles in an organizational culture.
     

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