Follow Christ, Lead the Way

MARKETING AND CONSUMER BEHAVIOR18 HOURS

  • The interacting marketing activities of analysis, planning, implementation, and control with a focus on competitive and customer analysis, marketing strategy development, and implementations for decision-making in domestic and global organizations. The course incorporates current developments in marketing, including the social, legal, ethical, and technological environments of marketing. Students apply these skills and concepts in a real marketing situation to make recommendations for marketing strategy and tactics.
  • Overview of the marketing ecosystem used to create, manage, maintain, grow, or change organizational marketing campaigns, programs, and processes.
    Prerequisite: MKT1050
  • MKT Marketing electives12
This degree program is available in the following formats:

Explore the full enrichment of the traditional collegiate experience and make new friends on our lively campus in Circleville Ohio.

100% Online courses in a 5-week as-you-go flexible format for busy adults featuring forum discussions and weekly assignment deadlines.

100% Online 8-week courses similar to campus classes with scheduled lectures, discussions and optional live-experiences.

Please note:  Electives counted toward the General Education Core requirements may not also be counted toward a minor.

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