Marketing and Consumer Behavior18 Hours
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MKT1050 Introduction to Marketing3
The interacting marketing activities of analysis, planning, implementation, and control with a focus on competitive and customer analysis, marketing strategy development, and implementations for decision-making in domestic and global organizations. The course incorporates current developments in marketing, including the social, legal, ethical, and technological environments of marketing. Students apply these skills and concepts in a real marketing situation to make recommendations for marketing strategy and tactics.
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MKT3000 Marketing Concepts and Applications3
Overview of the marketing ecosystem used to create, manage, maintain, grow, or change organizational marketing campaigns, programs, and processes.Prerequisite: MKT1050
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Marketing electives12
Please note: Electives counted toward the General Education Core requirements may not also be counted toward a minor.
