Follow Christ, Lead the Way
Marketing and Consumer Behavior18 Hours
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    The interacting marketing activities of analysis, planning, implementation, and control with a focus on competitive and customer analysis, marketing strategy development, and implementations for decision-making in domestic and global organizations. The course incorporates current developments in marketing, including the social, legal, ethical, and technological environments of marketing. Students apply these skills and concepts in a real marketing situation to make recommendations for marketing strategy and tactics.
     
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    Overview of the marketing ecosystem used to create, manage, maintain, grow, or change organizational marketing campaigns, programs, and processes.
    Prerequisite: MKT1050
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    Marketing electives12
Please note:  Electives counted toward the General Education Core requirements may not also be counted toward a minor.
This degree program is available in the following formats:

Explore the full enrichment of the traditional collegiate experience and make new friends on our lively campus in Circleville Ohio. Serves 17-24 year-old undergraduate students.

100% Online courses in a 5-week as-you-go flexible format for busy adults featuring forum discussions and weekly assignment deadlines. Serves both undergraduate and graduate students.

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