MARKETING AND CONSUMER BEHAVIOR18 HOURS
MKT1050 Introduction to Marketing3
The interacting marketing activities of analysis, planning, implementation, and control with a focus on competitive and customer analysis, marketing strategy development, and implementations for decision-making in domestic and global organizations. The course incorporates current developments in marketing, including the social, legal, ethical, and technological environments of marketing. Students apply these skills and concepts in a real marketing situation to make recommendations for marketing strategy and tactics.
MKT3000 Marketing Concepts and Applications3
Overview of the marketing ecosystem used to create, manage, maintain, grow, or change organizational marketing campaigns, programs, and processes.Prerequisite: MKT1050
MKT Marketing electives12
Explore the full enrichment of the traditional collegiate experience and make new friends on our lively campus in Circleville Ohio. Serves 17-24 year-old undergraduate students.
100% Online courses in a 5-week as-you-go flexible format for busy adults featuring forum discussions and weekly assignment deadlines. Serves both undergraduate and graduate students.
100% Online 8-week courses similar to campus classes with scheduled lectures, discussions and optional live-experiences. Serves 17-24 year-old undergraduate students.