Social Media15 Hours
-
The interacting marketing activities of analysis, planning, implementation, and control with a focus on competitive and customer analysis, marketing strategy development, and implementations for decision-making in domestic and global organizations. The course incorporates current developments in marketing, including the social, legal, ethical, and technological environments of marketing. Students apply these skills and concepts in a real marketing situation to make recommendations for marketing strategy and tactics.
-
Using media and incentives to inspire customers to purchase products or services.Prerequisite: MKT3000
-
Basic consumer behavior theories and how that behavior can be affected by marketing strategies.
-
Decision-making for the management of products and brands in relationship to the product life cycle.Prerequisite: MKT3000
-
This course provides a study of how data analysis and consumer perspective are used in contemporary marketing efforts.Prerequisite: MKT3000