Social Media Certificate

Social Media15 Hours

• MKT1050 Introduction to Marketing3
  The interacting marketing activities of analysis, planning, implementation, and control with a focus on competitive and customer analysis, marketing strategy development, and implementations for decision-making in domestic and global organizations. The course incorporates current developments in marketing, including the social, legal, ethical, and technological environments of marketing. Students apply these skills and concepts in a real marketing situation to make recommendations for marketing strategy and tactics.
• MKT3100 Advertising and Promotion3
  Using media and incentives to inspire customers to purchase products or services.

  Prerequisite: MKT3000
• MKT3200 Consumer Behavior3
  Basic consumer behavior theories and how that behavior can be affected by marketing strategies.
• MKT4220 Product and Brand Management3
  Decision-making for the management of products and brands in relationship to the product life cycle.

  Prerequisite: MKT3000
• MKT4230 Market Research3
  This course provides a study of how data analysis and consumer perspective are used in contemporary marketing efforts.

  Prerequisite: MKT3000