Social Media15 Hours
The interacting marketing activities of analysis, planning, implementation, and control with a focus on competitive and customer analysis, marketing strategy development, and implementations for decision-making in domestic and global organizations. The course incorporates current developments in marketing, including the social, legal, ethical, and technological environments of marketing. Students apply these skills and concepts in a real marketing situation to make recommendations for marketing strategy and tactics.
Using media and incentives to inspire customers to purchase products or services.Prerequisite: MKT3000
Basic consumer behavior theories and how that behavior can be affected by marketing strategies.
Decision-making for the management of products and brands in relationship to the product life cycle.Prerequisite: MKT3000
This course provides a study of how data analysis and consumer perspective are used in contemporary marketing efforts.Prerequisite: MKT3000
This degree program is available in the following format:
100% Online courses in a 5-week as-you-go flexible format for busy adults featuring forum discussions and weekly assignment deadlines. Serves both undergraduate and graduate students.
Explore the full enrichment of the traditional collegiate experience and make new friends on our lively campus in Circleville Ohio. Serves 17-24 year-old undergraduate students.