SOCIAL MEDIA15 HOURS
MKT1050 Introduction to Marketing
The interacting marketing activities of analysis, planning, implementation, and control with a focus on competitive and customer analysis, marketing strategy development, and implementations for decision-making in domestic and global organizations. The course incorporates current developments in marketing, including the social, legal, ethical, and technological environments of marketing. Students apply these skills and concepts in a real marketing situation to make recommendations for marketing strategy and tactics.
MKT3100 Advertising and Promotion
Using media and incentives to inspire customers to purchase products or services.Prerequisite: MKT3000
MKT3200 Consumer Behavior
Basic consumer behavior theories and how that behavior can be affected by marketing strategies.
MKT4220 Product and Brand Management
Decision-making for the management of products and brands in relationship to the product life cycle.Prerequisite: MKT3000
MKT4230 Market Research
Use of data analysis and consumer perspective in contemporary marketing efforts.Prerequisite: MKT3000