SOCIAL MEDIA15 HOURS
The interacting marketing activities of analysis, planning, implementation, and control with a focus on competitive and customer analysis, marketing strategy development, and implementations for decision-making in domestic and global organizations. The course incorporates current developments in marketing, including the social, legal, ethical, and technological environments of marketing. Students apply these skills and concepts in a real marketing situation to make recommendations for marketing strategy and tactics.
Using media and incentives to inspire customers to purchase products or services.Prerequisite: MKT3000
Basic consumer behavior theories and how that behavior can be affected by marketing strategies.
Decision-making for the management of products and brands in relationship to the product life cycle.Prerequisite: MKT3000
This course provides a study of how data analysis and consumer perspective are used in contemporary marketing efforts.Prerequisite: MKT3000
Explore the full enrichment of the traditional collegiate experience and make new friends on our lively campus in Circleville Ohio. Serves 17-24 year-old undergraduate students.
100% Online courses in a 5-week as-you-go flexible format for busy adults featuring forum discussions and weekly assignment deadlines. Serves both undergraduate and graduate students.
100% Online 8-week courses similar to campus classes with scheduled lectures, discussions and optional live-experiences. Serves 17-24 year-old undergraduate students.