Follow Christ, Lead the Way
This degree program is available in the following format:

100% Online courses in a 5-week as-you-go flexible format for busy adults featuring forum discussions and weekly assignment deadlines.


  • The interacting marketing activities of analysis, planning, implementation, and control with a focus on competitive and customer analysis, marketing strategy development, and implementations for decision-making in domestic and global organizations. The course incorporates current developments in marketing, including the social, legal, ethical, and technological environments of marketing. Students apply these skills and concepts in a real marketing situation to make recommendations for marketing strategy and tactics.
  • Using media and incentives to inspire customers to purchase products or services.
    Prerequisite: MKT3000
  • Basic consumer behavior theories and how that behavior can be affected by marketing strategies.
  • Decision-making for the management of products and brands in relationship to the product life cycle.
    Prerequisite: MKT3000
  • Use of data analysis and consumer perspective in contemporary marketing efforts.
    Prerequisite: MKT3000

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