Follow Christ, Lead the Way

SOCIAL MEDIA15 HOURS

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    The interacting marketing activities of analysis, planning, implementation, and control with a focus on competitive and customer analysis, marketing strategy development, and implementations for decision-making in domestic and global organizations. The course incorporates current developments in marketing, including the social, legal, ethical, and technological environments of marketing. Students apply these skills and concepts in a real marketing situation to make recommendations for marketing strategy and tactics.
     
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    Using media and incentives to inspire customers to purchase products or services.
    Prerequisite: MKT3000
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    Basic consumer behavior theories and how that behavior can be affected by marketing strategies.
     
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    Decision-making for the management of products and brands in relationship to the product life cycle.
    Prerequisite: MKT3000
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    This course provides a study of how data analysis and consumer perspective are used in contemporary marketing efforts.
    Prerequisite: MKT3000
This degree program is available in the following formats:

Explore the full enrichment of the traditional collegiate experience and make new friends on our lively campus in Circleville Ohio.

100% Online courses in a 5-week as-you-go flexible format for busy adults featuring forum discussions and weekly assignment deadlines.

100% Online 8-week courses similar to campus classes with scheduled lectures, discussions and optional live-experiences.

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